Posts tagged with: featured

The seven deadly sins of distribution

What practices should you avoid to ensure that your distribution does not turn into hell?…

Marta Romero26/04/2023

Why it is so difficult to select room occupancy for chain hotels (and how we solved this at Mirai)

Booking a room with complex occupancy is a challenge, especially on chain websites. We have resolved the complexities that can arise, eliminating confusion for the user and problems at the hotel.…

César López12/04/2023

Visibility boosters and marketing in OTAs: a guide to understanding, choosing and comparing each option

With this guide you will be able to analyze which OTA visibility actions really bring you potential revenue in order to make more effective decisions.…

Pablo Delgado15/03/2023

Understanding the value proposition of paid and free Google Hotels

Google Hotels has become a key source of traffic and revenue for the direct channel for most hotels. Both paid campaigns and free booking links are important parts of this. Get to know them to get the most out of them!…

Pablo Delgado28/02/2023

Growing contribution of metasearch to direct revenue

growing metasearch to direct revenue mirai

We analysed the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate in a channel that generates an average share of more than 13%? …

Pablo Delgado07/02/2023

New version of Mirai BI: more information, easier access and better organised

We launched our BI almost two years ago, and we haven't stopped improving it since then. Our latest version is now available.…

Isabel Rey26/01/2023

How much do you stop selling for not controlling your price?

Is it possible to quantify the importance of price for your direct sales? How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?…

Pablo Sánchez24/01/2023

Net ADR: the most important KPI you should pay attention to

This post provides a guide to carrying out a rigorous analysis of the net ADR of your distribution channels, allowing you to determine their actual profitability and providing an opportunity to increase your hotel's GOP without altering your top line.…

Pablo Delgado16/11/2022

Parity is over. Defining a new pricing strategy with Booking.com and Expedia

Having inventory and price parity in your online distribution is no longer a valid strategy. How should you redefine your relationship with OTAs in order to grow your direct channel and reduce your dependency?…

Pablo Delgado12/09/2022

Discover our new “Price comparison and Parity” module in the Mirai Booking Engine

Display the prices of the main OTAs without the need to leave your website. In addition, we will collate all this information in our BI so you can leverage the data…

Pablo Delgado28/06/2022

Posts tagged with: featured

The seven deadly sins of distribution

Why it is so difficult to select room occupancy for chain hotels (and how we solved this at Mirai)

Visibility boosters and marketing in OTAs: a guide to understanding, choosing and comparing each option

Understanding the value proposition of paid and free Google Hotels

Growing contribution of metasearch to direct revenue

New version of Mirai BI: more information, easier access and better organised

How much do you stop selling for not controlling your price?

Net ADR: the most important KPI you should pay attention to

Parity is over. Defining a new pricing strategy with Booking.com and Expedia

Discover our new “Price comparison and Parity” module in the Mirai Booking Engine

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About Mirai

Posts tagged with: featured

Recent Posts

Authors

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About Mirai