A good room upselling system in your direct channel offers a high value alternative as it increases average revenue and average price without increasing operating costs, and reduces the cost of intermediation. We quantify the performance of upselling featured in our booking engine and analyse the keys to success for the hotels with the best...
Find out more A good room upselling system in your direct channel offers a high value alternative as it increases average revenue and average price without increasing operating costs, and reduces the cost of intermediation. We quantify the performance of upselling featured in our booking engine and analyse the keys to success for the hotels with the best…
Booking.com native ads allows hotels to bid in a CPC model to boost their visibility in destination searches. How much do native ads cost? What are the pros and cons for hotels? ... …
Six months ago, Tripadvisor announced its newest membership program, Tripadvisor Plus, that unleashed lots of different opinions but also concerns from the hotel industry. The company has just announced a significant twist. In this post we provide all the answers to the many questions Tripadvisor Plus still raises…
The digital advance and the growth of online sales generate a lot of data that, if analysed properly, can give you clues to improve and suggest opportunities that you may not have even considered. …
With this new multiplier Google continues to improve its product, allowing bids to be adjusted to the different dates when hotel demand may fluctuate and thus achieving better metasearch performance.…
