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Why your hotel or hotel chain should have a loyalty club

Loyalty clubs mean a new standard in direct sales and customers are starting to get used to them. Should your chain have one? Moreover, should independent hotels get into business too? ...

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The importance of data for direct sales

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Making decisions backed up by data allows us to take action in a safer way. And re-evaluating the effect of our actions helps us adjust and improve, creating an agile, data-driven work methodology that will increase our increasingly-important direct sales…