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Google adds photos to Hotel Ads
Google adds a new feature to results in Hotel Ads, pictures of the rooms. This will be a huge benefit for channels that are able to display them: a great opportunity for your direct sales channel…
A summary of Mirai’s blog in 2019
Our starred posts. Most read in our blog.…
Is Black Friday worth it? We take an in-depth look
At Mirai we have deeply analysed consumer behaviour during the two weeks prior to and after Black Friday, and we have a few tips to help you make the most of it next year.…
The building blocks of direct sales
This post is a guide on how to build a strong direct sales strategy from the foundations to the top floor, following an order which is essential to make it all work.…
Google Hotel Ads increases price transparency to its results
One of the biggest problems for metasearch engines is the lack of price accuracy, caused by the differences in taxes and discrepancy in legislations across the many countries regarding the way prices appear. Google is the first metasearch engine that enables the user to choose how to display prices.…