How does booking a hotel through Google Assistant work? Where is it available? How can I connect my direct sales to the Assistant? Here's what you need to know about what will be a major change in user behavior that will soon alter the rules of the game....
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At Mirai, we’ve been researching the PSD2 regulation for months and, in particular, the impact it will have on hotels and their direct sales.
When, back in 2013, we started to see trivago and TripAdvisor adverts offering the possibility of comparing hotel prices, nobody imaged the success they would achieve over the course of the years, especially when Google…
Google Hotel Ads continues to evolve. Book on Google (BoG), has now modified the way it shows users room results and the different prices and rates.
In order to analyse direct sales data and its potential growth we must focus on specific data about other channels. This exercise allows an accurate diagnosis of the health of direct online sales, with the goal of progressing every year, towards a healthier mix of channels…
In recent years, the hotel sector has internalised and accepted a number of statements about OTAs that are imprecise…
