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Why Google Property Promotion Ads are a boon to direct sales and a threat to OTA’s

With PPA Google offers hotels and direct sales channels an alternative to gain visibility in the potential market of clients who are looking for a hotel by destination. A world of possibilities for attracting new demand...

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Hitting rock bottom

small reach botton covid

After the unprecedented collapse of the pickup in recent weeks, we analyzed the demand trend to see if we had reached the maximum drop that indicates the change in trend where the upcoming dates should go better.…

Google adds photos to Hotel Ads

miniatura fotos en google hotel ads

Google adds a new feature to results in Hotel Ads, pictures of the rooms. This will be a huge benefit for channels that are able to display them: a great opportunity for your direct sales channel…