Price disparity, the eternal problem of hotel distribution
Price disparity is the main problem for many hotels and correcting this situation is essential in order to outline a correct direct-sales strategy....
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Price disparity, the eternal problem of hotel distribution
Price disparity is the main problem for many hotels and correcting this situation is essential in order to outline a correct direct-sales strategy.…
First week after the terrorist attack: We analyse the impact in Barcelona
After a few days of coming to terms with the tragic attacks which took place in Barcelona and Cambrils, we have analysed the behaviour of more than 8,000 bookings
trivago Express Booking, Book on Google and TripAdvisor Instant Booking: what are the similarities and differences?
trivago Express Booking, Book on Google and TripAdvisor Instant Booking share the same objective (increase conversion), but follow very different strategies. …
Building customer loyalty through the direct channel, the unresolved issue
Building customer loyalty through the direct channel is one of the most important long-term cornerstones in the struggle against OTAs. Up until now, intermediaries have been winning this battle by a wide margin. It’s in…
trivago Express Booking in detail
trivago has launched a new tool for its metasearch engine called trivago Express Booking. We have analysed it in detail.…