Ensuring your direct sales maintain their quota is in your hands. If you don’t do anything and wait for everything to go back to “normal”, OTA’s will be the ones to exploit the many changes that have come to stay...
Find out more Ensuring your direct sales maintain their quota is in your hands. If you don’t do anything and wait for everything to go back to “normal”, OTA’s will be the ones to exploit the many changes that have come to stay…
Direct selling has gained a large share of sales during the pandemic, demonstrating its sales capacity and resilience. We analyse the reasons for this explosion…
Eight weeks after its launch, we analyse the results of Google's free booking links: click-through rate, conversion, incremental sales... What conclusions do we get from this latest big move by Google?…
It is a very sought-after feature, especially in the more leisure segment, and it opens the possibility for hotels to expose their direct channel hence competing with the leading OTAs in a much higher position in the funnel than the direct channel traditionally holds. …
Being able to offer your client different high-quality automated options for contacting you will add value to your hotel (when compared to the competition) and your direct channel (when compared to the OTA’s)…
