Eight weeks after its launch, we analyse the results of Google's free booking links: click-through rate, conversion, incremental sales... What conclusions do we get from this latest big move by Google?...
Find out more Eight weeks after its launch, we analyse the results of Google's free booking links: click-through rate, conversion, incremental sales... What conclusions do we get from this latest big move by Google?…
It is a very sought-after feature, especially in the more leisure segment, and it opens the possibility for hotels to expose their direct channel hence competing with the leading OTAs in a much higher position in the funnel than the direct channel traditionally holds. …
Being able to offer your client different high-quality automated options for contacting you will add value to your hotel (when compared to the competition) and your direct channel (when compared to the OTA’s)…
Until today, Hotel Ads was a paid showcase in which only bidding channels would appear in the results. Now, a hotel’s homepage will appear in the Hotel Ads results, even if they are not bidding. …
The end of the year is coming and it's time for our traditional review of posts. Do you want to know which ones have aroused the most interest? This is our TOP 10…
