Booking.com is now offering third-party inventory with Booking.basic
For now, we have come across it in accommodations in Asia, provided by Agoda or CTrip. With this novelty, Booking.com has crossed a threshold with potentially enormous consequences.
Google Hotel Ads gains visibility and displaces Adwords
Google is trying out putting Google Hotel Ads (GHA) above AdWords, a substantial change for users, advertisers and Google itself.
Booking.com is now offering third-party inventory with Booking.basic
For now, we have come across it in accommodations in Asia, provided by Agoda or CTrip. With this novelty, Booking.com has crossed a threshold with potentially enormous consequences.
The cost of direct sales. Part I: Calculation
Few basic issues of hotel marketing are surrounded by so much lack of knowledge . We compile everything to shed some light on the subject.
Security (https) and performance (http2), essential for direct sales
https and http2 are two functionalities that OTAs already have and that you should also have on your own website. https will provide you with security and http2 with performance. …
The necessary revolution in hotel payment-collection operations
The high level of fraud in Internet payments added to the dishonesty of many clients have resulted in chargebacks being quite common in the hotel industry. How can you guarantee getting paid and use that to enhance direct sales?…