trivago Express Booking in detail
trivago has launched a new tool for its metasearch engine called trivago Express Booking. We have analysed it in detail.... Find out more
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Building customer loyalty through the direct channel, the unresolved issue
Building customer loyalty through the direct channel is one of the most important long-term cornerstones in the struggle against OTAs. Up until now, intermediaries have been winning this battle by a wide margin. It’s in…
trivago Express Booking in detail
trivago has launched a new tool for its metasearch engine called trivago Express Booking. We have analysed it in detail.…
20 reasons to leave Booking Genius
En español. En français. The Genius rewards programme is a brilliant move by Booking.com in its strategy to continue gaining market share in hotels by gobbling up other online channels as well as the hotel’s own direct channel, their…
The Achilles heel of distribution
Distribution has always dominated its relationship with the producer. Walmart or Macy's and Amazon are what Apple, Tourico and Expedia are in the hotel industry. Meanwhile, the product’s owner, in our case the hotel, sees its profits increasingly reduced without…
The difficult coexistence between Booking.com and your website
Sometimes we are asked why we talk so much about Booking.com and that we make them out to be the "enemy". That is not the case and we do not share that point of view. This post…