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The important challenge of automating customer service

Being able to offer your client different high-quality automated options for contacting you will add value to your hotel (when compared to the competition) and your direct channel (when compared to the OTA’s)...

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Google Hotel Ads adds children to its occupancy filter

It is a very sought-after feature, especially in the more leisure segment, and it opens the possibility for hotels to expose their direct channel hence competing with the leading OTAs in a much higher position in the funnel than the direct channel traditionally holds. …