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trivago Express Booking, Book on Google and TripAdvisor Instant Booking: what are the similarities and differences?

trivago Express Booking, Book on Google and TripAdvisor Instant Booking share the same objective (increase conversion), but follow very different strategies. ...

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20 reasons to leave Booking Genius

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En español.  En français. The Genius rewards programme is a brilliant move by Booking.com in its strategy to continue gaining market share in hotels by gobbling up other online channels as well as the hotel’s own direct channel, their…

The Achilles heel of distribution

distribution-production

Distribution has always dominated its relationship with the producer. Walmart or Macy's and Amazon are what Apple, Tourico and Expedia are in the hotel industry. Meanwhile, the product’s owner, in our case the hotel, sees its profits increasingly reduced without…