Posts written by Pablo Delgado

Book on Google (2 of 4): What it means for hotels

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*+-Google has strongly burst onto the hotel-transaction scene via its Book on Google (BoG) interface, awakening plenty of curiosity and questions about the real interest Google has with this movement. At first, it presents many similarities in regards to the twist carried out by TripAdvisor with Instant Booking. However, at the same time, it's very…

The perfect meta is yet to come

*+-None of the main meta search sites or metasearch engines, among which we include Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” their direct sales. This is somewhat paradoxical because it would be a highly positive relationship for both parties Hotels would reduce their dependence on OTAs and would…

The PCI-DSS regulation is coming to hotels… Are you ready?

*+-Have you received a call from your bank to ask if your hotel meets the PCI-DSS security standard? If so, you’ll already know what this is about, although maybe not so much on how to do it. If you haven’t received the call, you will receive it shortly. This article will be of interest to…

How to use Google Hotel Ads to strengthen your direct sales

*+-Google is becoming a relevant player in the online hotels sector, something which makes the big existing players like Booking.com or TripAdvisor uncomfortable. However, Google’s strategy is different to the one of its competitors. It’s not becoming an OTA per se (such as Booking.com or, as it appears, TripAdvisor) and neither is it creating a…

What is Google Hotel Ads Commission Program (GHACP) and how does it work?

*+-The new cost-per-acquisition (CPA) programme by Google Hotel Ads (previously Google Hotel Finder) is now available to Mirai clients. This new system is called Google Hotel Ads Commission Program (hereinafter GHACP).  Here is what this big change in Google’s hotel metasearch engine is all about: What is CPA? CPA means cost per acquisition or, in…

Cancellations shooting up: implications, costs and how to reduce them

*+-What was just a concern a few years then became a problem and now it has become a nightmare. We are referring to booking cancellations, which have increasingly grown to unsustainable levels, in some cases above 40% and 50%. Some hoteliers have considered this normal and have adapted their daily operations and even their strategy…