Posts tagged with: marketing

Metasearch websites: opportunity or threat for hotels?

*+-They are the current hot topic of the industry: constant advertising on television, astronomical acquisitions of Kayak and Trivago, they occupy most part of the news in specialised media… They have been with us for a few years although they have only recently started to experience a boom. Why so much prominence? Are they just a trend? What…

Conversion Rate: Dominate the term, avoid manipulations

*+-Among all new terms presented in Web analytics, there is one that nowadays we have introduced into our slang: Conversion rate. It is one of the principal rates of success in this field, so it is easy to assume that appears as a standard concept that doesn’t allow any kind of subjective interpretation… But be…

How the intermediaries get the customers that were searching for you (III)

*+-Por Pablo Delgado y César López Generic advertisements: unavoidable but mostly harmless Google shows advertisements according to the words that the user has written… every single one of the words. You can prevent advertisements appearing when your names is searched or advertisements that include your name in their text but you cannot do anything about…

How the intermediaries get the customers that were searching for you (I)

*+-By Pablo Delgado and César López In Continental Europe, hotels with registered trademarks can prevent intermediaries from using their brand names in Google Adwords. Doing this means that more users end up on their own websites. In spite of the advantages, most independent hotels don’t take the necessary steps to benefit from it. Did you…

Google Hotel Finder: New actor in the soap opera – Blog Mirai

*+-A new actor will appear on screen, the great promise, Google. It has the potential to stir up the hotel distribution soap and to get the other actors to adapt their roles. Will the audience accept it? Will it change the story or will it just turn out to be another cameo appearance? This actor…

Superdiscount + Supercommission: New faces of an old problem

*+-A well-known story for hotels: Powerful middlemen that dominate the market and put pressure on the hotel manager to lower the prices and increase the commission. Before it was the tour-operators, now it is Booking or Expedia, that have managed to continue with the same model adapting it to the new ways of doing things.…

5 reasons to have a blog on the website of your hotel

*+-A blog is just a few pages on your website. Each of these pages contains information in article format that your clients or other curious visitors can find useful during their stay in your city. Some common topics for a blog are: Places to eat in Toledo, things to see in Madrid, tourist bus in Barcelona and…