Posts tagged with: booking.com

Booking.com introduces “native ads”

Booking.com native ads allows hotels to bid in a CPC model to boost their visibility in destination searches. How much do native ads cost? What are the pros and cons for hotels? ... …

Pablo Delgado18/10/2021

What Booking.com was doing to gain market share while we were all in lockdown

During the pandemic Booking.com has increased its share of the hotels channel mix almost without resistance. We analyse some of its practices and give you some solutions to avoid giving them more power…

Marta Romero30/06/2021

Booking.com is now offering third-party inventory with Booking.basic

For now, we have come across it in accommodations in Asia, provided by Agoda or CTrip. With this novelty, Booking.com has crossed a threshold with potentially enormous consequences.…

César López09/07/2018

What happens to your direct sale when Booking.com is removed from metasearch engines?

If your hotel is investing to take your direct sale to metasearch engines, you should seriously think about the presence of OTAs in them. What would really happen if we got rid of Booking.com from metasearch engines? At Mirai we tried and measured it. …

Pablo Delgado22/03/2018

Why you shouldn’t participate in the new Booking.com programme “Risk Free Reservations”

Booking.com is launching its new programme, at least for some hotels here in Spain. This seemingly innovative programme entails some serious drawbacks.…

César López10/01/2018

Booking Genius rates published on metasearch engines. What next?

Booking.com is taking steps to continue capturing sales which are currently coming in through other channels, including your website. Get ready to see your Genius rates on metasearch engines…

Pablo Delgado27/11/2017

The difficult coexistence between Booking.com and your website

Sometimes we are asked why we talk so much about Booking.com and that we make them out to be the "enemy". That is not the case and we do not share that point of view. This post will explain why.…

Pablo Delgado02/03/2017

The convergence of Google, TripAdvisor and Booking.com

Large Internet companies are evolving with a common objective: occupying the whole life cycle of the client, focusing especially on the most interesting and juiciest part from a money point of view, the booking or the hotel transaction. Historically, the life cycle phases have been occupied by the giants of the industry with well-defined limits.…

Pablo Delgado04/05/2016

Booking.com’s customer orientation (at the expense of the hotel): 7 examples

Booking.com is a sales leader and you can see that every month due to the amount of bookings that it generates. One of the cornerstones of its success is its customer orientation, a highly used concept in marketing –occasionally unfounded- but that in this case it’s put into practice in all of its processes with…

Isabel Rey20/12/2012

How the intermediaries get the customers that were searching for you (II)

By Pablo Delgado and César López. On the first part of this serie we analyzed the problem: in this one, the options you have to solve it. Alternative 1: Also advertise yourself It is a common occurrence nowadays. The hotel chains and the more advanced, independent hotels have already accepted the need to invest in…

César López20/06/2012

Posts tagged with: booking.com

Booking.com introduces “native ads”

What Booking.com was doing to gain market share while we were all in lockdown

Booking.com is now offering third-party inventory with Booking.basic

What happens to your direct sale when Booking.com is removed from metasearch engines?

Why you shouldn’t participate in the new Booking.com programme “Risk Free Reservations”

Booking Genius rates published on metasearch engines. What next?

The difficult coexistence between Booking.com and your website

The convergence of Google, TripAdvisor and Booking.com

Booking.com’s customer orientation (at the expense of the hotel): 7 examples

How the intermediaries get the customers that were searching for you (II)

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Posts tagged with: booking.com

Recent Posts

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About Mirai