The difficult coexistence between Booking.com and your website
Sometimes we are asked why we talk so much about Booking.com and that we make them out to be the "enemy". That is not the case and we do not share that point of view. This post…
Posts tagged with: booking.com
The convergence of Google, TripAdvisor and Booking.com
Large Internet companies are evolving with a common objective: occupying the whole life cycle of the client, focusing especially on the most interesting and juiciest part from a money point of view, the booking or the hotel transaction.…
Booking.com’s customer orientation (at the expense of the hotel): 7 examples
Booking.com is a sales leader and you can see that every month due to the amount of bookings that it generates. One of the cornerstones of its success is its customer orientation, a highly…
How the intermediaries get the customers that were searching for you (II)
By Pablo Delgado and César López. On the first part of this serie we analyzed the problem: in this one, the options you have to solve it. Alternative 1: Also advertise yourself It…
Google Hotel Finder: New actor in the soap opera – Blog Mirai
A new actor will appear on screen, the great promise, Google. It has the potential to stir up the hotel distribution soap and to get the other actors to adapt their roles. Will…
Superdiscount + Supercommission: New faces of an old problem
A well-known story for hotels: Powerful middlemen that dominate the market and put pressure on the hotel manager to lower the prices and increase the commission. Before it was the tour-operators, now it is Booking or…
Requesting ad fake reviews on Tripadvisor
…
Is it worth investing in Google Adwords if I show up first in searches?
Adwords is popular in travel industry and intermediaries like Expedia invest nearly $6 million monthly (source: Adage) in Google Adwords campaigns – inverting the money they get from partners. Pay Per…
“Booking.com sells too many rooms on my behalf” (& II): More than a hotel’s website
In the first part I wrote about the inconvenience of receiving too many bookings for the hotel through Booking.com. Now, I’d like to talk about the 6 reasons why many…
“Booking.com sells too many rooms on my behalf” (I): Bear’s Hug
Selling too much? It sounds like a joke. There is never “too much”. Any reservation is welcome, and the more the merrier. I’d like to talk about an issue I have heard mentioned by…