Posts written by César López

Why your hotel or hotel chain should have a loyalty club

Loyalty clubs mean a new standard in direct sales and customers are starting to get used to them. Should your chain have one? Moreover, should independent hotels get into business too? …

César López01/07/2020

A summary of Mirai’s blog in 2018

Did you miss any of our posts? Seen in perspective, these are the issues that have worried us during these months, trying to identify industry trends:…

César López21/12/2018

Booking.com is now offering third-party inventory with Booking.basic

For now, we have come across it in accommodations in Asia, provided by Agoda or CTrip. With this novelty, Booking.com has crossed a threshold with potentially enormous consequences.…

César López09/07/2018

The cost of direct sales. Part I: Calculation

Few basic issues of hotel marketing are surrounded by so much lack of knowledge . We compile everything to shed some light on the subject.…

César López11/06/2018

What does Airbnb have and what does it lack to revolutionise hotel distribution?

Although it has already stated its low commissions, little has been written about the ticking time bomb for distribution which is the different system of costs and prices…

César López19/02/2018

Why you shouldn’t participate in the new Booking.com programme “Risk Free Reservations”

Booking.com is launching its new programme, at least for some hotels here in Spain. This seemingly innovative programme entails some serious drawbacks.…

César López10/01/2018

Expedia is wrong: a better direct price does make money for the hotel

Expedia has stated that the recent movement of large hotel chains offering the best direct price is detrimental to the hoteliers themselves. This is why Expedia is wrong.…

César López23/02/2017

Our most popular posts of 2016

If you want to revisit our most recent posts in order not to forget the most important ones, here is a summary of this year’s main articles and subjects: …

César López28/12/2016

Are you filling your hotel too soon? Capitalise on it

With a record occupancy rate in many hotels and destinations, this year comes with a new problem: filling the hotel too soon. In order to explain this occurrence, at Mirai we provide our hotel clients with a new report that analyses this problem. In this article, we analyse different aspects which derive from it that are helpful…

César López05/10/2016

Non-refundable rates: everything you need to know

There are all kinds of cases: hotels that don’t offer them, hotels that let you choose, others that only have them on certain dates… Is there a criteria to go on? Any specific guide of what to do? What does it depend on? Here are a few ideas that may help you. The option to…

César López17/02/2016

Posts written by César López

Why your hotel or hotel chain should have a loyalty club

A summary of Mirai’s blog in 2018

Booking.com is now offering third-party inventory with Booking.basic

The cost of direct sales. Part I: Calculation

What does Airbnb have and what does it lack to revolutionise hotel distribution?

Why you shouldn’t participate in the new Booking.com programme “Risk Free Reservations”

Expedia is wrong: a better direct price does make money for the hotel

Our most popular posts of 2016

Are you filling your hotel too soon? Capitalise on it

Non-refundable rates: everything you need to know

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Posts written by César López

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