Posts written by César López

Our most popular posts of 2016

2016

*+-If you want to revisit our most recent posts in order not to forget the most important ones, here is a summary of this year’s main articles and subjects: …

Are you filling your hotel too soon? Capitalise on it

fully or partly booked hotel

*+-With a record occupancy rate in many hotels and destinations, this year comes with a new problem: filling the hotel too soon. In order to explain this occurrence, at Mirai we provide our hotel clients with a new report that analyses this problem. In this article, we analyse different aspects which derive from it that are helpful…

Non-refundable rates: everything you need to know

*+-There are all kinds of cases: hotels that don’t offer them, hotels that let you choose, others that only have them on certain dates… Is there a criteria to go on? Any specific guide of what to do? What does it depend on? Here are a few ideas that may help you. The option to…

Metasearch websites: opportunity or threat for hotels?

*+-They are the current hot topic of the industry: constant advertising on television, astronomical acquisitions of Kayak and Trivago, they occupy most part of the news in specialised media… They have been with us for a few years although they have only recently started to experience a boom. Why so much prominence? Are they just a trend? What…

How the intermediaries get the customers that were searching for you (III)

*+-Por Pablo Delgado y César López Generic advertisements: unavoidable but mostly harmless Google shows advertisements according to the words that the user has written… every single one of the words. You can prevent advertisements appearing when your names is searched or advertisements that include your name in their text but you cannot do anything about…

How to ask Google to stop posting ads with my brand’s name

*+-By Pablo Delgado and César López. First of all, you must register the name of your hotel. It’s very simple… (if you’ve already registered the name of your hotel) Request to do so here: https://services.google.com/inquiry/aw_tmcomplaint?hl=enn Pay attention to the following: Fill out the form in the name of the owner of the trademark or in…

19 good practices in online distribution

*+-You have someone to support you during conflicts, whether big or small, with mediators. You have undoubtedly argued at some point with an online agency (Booking.com, Venere, Expedia), about things like your stars, or asking them to not bet on advertisements for your label, that they don’t reduce your prices without permission, or about them…

Act: 4 examples of intermediaries ignoring price parity

*+-The eternal game of cat and mouse: The intense desire to gain better conditions enlivens the imagination of each intermediary, who carries out all kinds of measures to offer something better than the rest. Hotelier beware! Avoid allowing any channel to offer your hotel better conditions or you are putting the entire system in danger.…