For now, we have come across it in accommodations in Asia, provided by Agoda or CTrip. With this novelty, Booking.com has crossed a threshold with potentially enormous consequences.
Few basic issues of hotel marketing are surrounded by so much lack of knowledge . We compile everything to shed some light on the subject.
Although it has already stated its low commissions, little has been written about the ticking time bomb for distribution which is the different system of costs and prices…
Booking.com is launching its new programme, at least for some hotels here in Spain. This seemingly innovative programme entails some serious drawbacks.
Expedia has stated that the recent movement of large hotel chains offering the best direct price is detrimental to the hoteliers themselves. This is why Expedia is wrong.…
If you want to revisit our most recent posts in order not to forget the most important ones, here is a summary of this year’s main articles and subjects:
With a record occupancy rate in many hotels and destinations, this year comes with a new problem: filling the hotel too soon. In order to explain this occurrence, at Mirai we provide our hotel clients with a new report that analyses this problem. In this article, we analyse different aspects which derive from it that are helpful…
There are all kinds of cases: hotels that don’t offer them, hotels that let you choose, others that only have them on certain dates… Is there a criteria to go on? Any specific guide of what to do?…
They are the current hot topic of the industry: constant advertising on television, astronomical acquisitions of Kayak and Trivago, they occupy most part of the news in specialised media… They have been with us for a few years although they have…
Por Pablo Delgado y César López Generic advertisements: unavoidable but mostly harmless Google shows advertisements according to the words that the user has written… every single one of the words. You can prevent…
