Loyalty clubs mean a new standard in direct sales and customers are starting to get used to them. Should your chain have one? Moreover, should independent hotels get into business too? …
Did you miss any of our posts? Seen in perspective, these are the issues that have worried us during these months, trying to identify industry trends:…
For now, we have come across it in accommodations in Asia, provided by Agoda or CTrip. With this novelty, Booking.com has crossed a threshold with potentially enormous consequences.…
Few basic issues of hotel marketing are surrounded by so much lack of knowledge . We compile everything to shed some light on the subject.…
Although it has already stated its low commissions, little has been written about the ticking time bomb for distribution which is the different system of costs and prices…
Booking.com is launching its new programme, at least for some hotels here in Spain. This seemingly innovative programme entails some serious drawbacks.…
Expedia has stated that the recent movement of large hotel chains offering the best direct price is detrimental to the hoteliers themselves. This is why Expedia is wrong.…
If you want to revisit our most recent posts in order not to forget the most important ones, here is a summary of this year’s main articles and subjects: …
With a record occupancy rate in many hotels and destinations, this year comes with a new problem: filling the hotel too soon. In order to explain this occurrence, at Mirai we provide our hotel clients with a new report that analyses this problem. In this article, we analyse different aspects which derive from it that are helpful…
There are all kinds of cases: hotels that don’t offer them, hotels that let you choose, others that only have them on certain dates… Is there a criteria to go on? Any specific guide of what to do? What does it depend on? Here are a few ideas that may help you. The option to…
