The cost of direct sales. Part I: Calculation
Few basic issues of hotel marketing are surrounded by so much lack of knowledge . We compile everything to shed some light on the subject.
Posts written by César López
What does Airbnb have and what does it lack to revolutionise hotel distribution?
Although it has already stated its low commissions, little has been written about the ticking time bomb for distribution which is the different system of costs and prices…
Why you shouldn’t participate in the new Booking.com programme “Risk Free Reservations”
Booking.com is launching its new programme, at least for some hotels here in Spain. This seemingly innovative programme entails some serious drawbacks.
Expedia is wrong: a better direct price does make money for the hotel
Expedia has stated that the recent movement of large hotel chains offering the best direct price is detrimental to the hoteliers themselves. This is why Expedia is wrong.…
Our most popular posts of 2016
If you want to revisit our most recent posts in order not to forget the most important ones, here is a summary of this year’s main articles and subjects:
Are you filling your hotel too soon? Capitalise on it
With a record occupancy rate in many hotels and destinations, this year comes with a new problem: filling the hotel too soon. In order to explain this occurrence, at Mirai we provide our hotel clients with a new report that analyses this problem. In this article, we analyse different aspects which derive from it that are helpful…
Non-refundable rates: everything you need to know
There are all kinds of cases: hotels that don’t offer them, hotels that let you choose, others that only have them on certain dates… Is there a criteria to go on? Any specific guide of what to do?…
Metasearch websites: opportunity or threat for hotels?
They are the current hot topic of the industry: constant advertising on television, astronomical acquisitions of Kayak and Trivago, they occupy most part of the news in specialised media… They have been with us for a few years although they have…
How the intermediaries get the customers that were searching for you (III)
Por Pablo Delgado y César López Generic advertisements: unavoidable but mostly harmless Google shows advertisements according to the words that the user has written… every single one of the words. You can prevent…
How the intermediaries get the customers that were searching for you (II)
By Pablo Delgado and César López. On the first part of this serie we analyzed the problem: in this one, the options you have to solve it. Alternative 1: Also advertise yourself It…