A summary of Mirai’s blog in 2018
Did you miss any of our posts? Seen in perspective, these are the issues that have worried us during these months, trying to identify industry trends:…
Posts written by César López
Booking.com is now offering third-party inventory with Booking.basic
For now, we have come across it in accommodations in Asia, provided by Agoda or CTrip. With this novelty, Booking.com has crossed a threshold with potentially enormous consequences.…
The cost of direct sales. Part I: Calculation
Few basic issues of hotel marketing are surrounded by so much lack of knowledge . We compile everything to shed some light on the subject.…
What does Airbnb have and what does it lack to revolutionise hotel distribution?
Although it has already stated its low commissions, little has been written about the ticking time bomb for distribution which is the different system of costs and prices…
Why you shouldn’t participate in the new Booking.com programme “Risk Free Reservations”
Booking.com is launching its new programme, at least for some hotels here in Spain. This seemingly innovative programme entails some serious drawbacks.…
Expedia is wrong: a better direct price does make money for the hotel
Expedia has stated that the recent movement of large hotel chains offering the best direct price is detrimental to the hoteliers themselves. This is why Expedia is wrong.…
Our most popular posts of 2016
If you want to revisit our most recent posts in order not to forget the most important ones, here is a summary of this year’s main articles and subjects: …
Are you filling your hotel too soon? Capitalise on it
With a record occupancy rate in many hotels and destinations, this year comes with a new problem: filling the hotel too soon. In order to explain this occurrence, at Mirai we provide our hotel clients with a new report that analyses this problem. In this article, we analyse different aspects which derive from it that are helpful…
Non-refundable rates: everything you need to know
There are all kinds of cases: hotels that don’t offer them, hotels that let you choose, others that only have them on certain dates… Is there a criteria to go on? Any specific guide of what to do? What does it depend on? Here are a few ideas that may help you. The option to…
Metasearch websites: opportunity or threat for hotels?
They are the current hot topic of the industry: constant advertising on television, astronomical acquisitions of Kayak and Trivago, they occupy most part of the news in specialised media… They have been with us for a few years although they have only recently started to experience a boom. Why so much prominence? Are they just a trend? What…