Aligning your direct sales strategy with digital marketing is key to getting the best return on your investments. If you think you still haven't the formula quite right, this guide will help you do it.…
We analyze, from a historical perspective, how technology has influenced the evolution of the hotel industry over time, becoming a key factor to the optimization of hotel distribution and direct sales.…
Beyond boosting your direct sales and distribution profitability, loyalty also impacts your financial results and elevates the quality of your reservations, customer lifetime value and improves your operational efficiency.…
Are you sure you are using the appropriate KPIs to measure your direct sales? Discover how to do it correctly, interpret the results and move in the right direction.…
Applying discounts to encourage loyalty does not increase your ADR, it decreases it. However, loyalty does increase your net ADR, the most important KPI to measure your profitability.…
The DMA supports fairer competition in digital markets, but Booking.com considers it is not a gatekeeper. What implications could this have for the industry if the EC accepts its claims?…
Some free tools in your Google Hotels profile give you a great chance to analyze your hotel and your competitors so you can adjust your distribution strategy.…
What practices should you avoid to ensure that your distribution does not turn into hell?…
Has gone from a level of competitiveness that could be improved to a very good level, improving its metasearch campaigns and achieving more bookings at a more efficient cost.…
We put ourselves in the customer's shoes to provide a real-life case study: Why Pablo Delgado, CEO America at Mirai, ended up booking a hotel through Booking.com rather than the direct channel. …
