Some free tools in your Google Hotels profile give you a great chance to analyze your hotel and your competitors so you can adjust your distribution strategy.…
What practices should you avoid to ensure that your distribution does not turn into hell?…
Has gone from a level of competitiveness that could be improved to a very good level, improving its metasearch campaigns and achieving more bookings at a more efficient cost.…
We put ourselves in the customer's shoes to provide a real-life case study: Why Pablo Delgado, CEO America at Mirai, ended up booking a hotel through Booking.com rather than the direct channel. …
Is it possible to quantify the importance of price for your direct sales? How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?…
Would you like to know which topics are of most interest in hotel distribution? OTAs, metasearch engines, Google, profitability... Take a look at the TOP 10 most-read posts on our blog and catch up on any you missed!…
It's time to look back at what we've been doing to further improve your direct selling. This compilation of our most important developments and projects is a useful reminder that will allow you to check whether you are getting the most out of them.…
To define a healthy channel mix, we need a good understanding of how each channel works. This overview of the key terms in hotel distribution will help you determine the right dose of each channel you need to add to improve your distribution strategy…
This post provides a guide to carrying out a rigorous analysis of the net ADR of your distribution channels, allowing you to determine their actual profitability and providing an opportunity to increase your hotel's GOP without altering your top line.…
Welcome to the end of the series of interviews on Digital Marketing between Pau Siquier, our Digital Marketing Director and Trevor Grant, Chief Cheerleader at Revenue Hub.In this fourth and final episode, we recap the entire journey around digital marketing activity…
