Posts tagged with: google

Book on Google (2 of 4): What it means for hotels

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*+-Google has strongly burst onto the hotel-transaction scene via its Book on Google (BoG) interface, awakening plenty of curiosity and questions about the real interest Google has with this movement. At first, it presents many similarities in regards to the twist carried out by TripAdvisor with Instant Booking. However, at the same time, it's very…

How to use Google Hotel Ads to strengthen your direct sales

*+-Google is becoming a relevant player in the online hotels sector, something which makes the big existing players like Booking.com or TripAdvisor uncomfortable. However, Google’s strategy is different to the one of its competitors. It’s not becoming an OTA per se (such as Booking.com or, as it appears, TripAdvisor) and neither is it creating a…

What is Google Hotel Ads Commission Program (GHACP) and how does it work?

*+-The new cost-per-acquisition (CPA) programme by Google Hotel Ads (previously Google Hotel Finder) is now available to Mirai clients. This new system is called Google Hotel Ads Commission Program (hereinafter GHACP).  Here is what this big change in Google’s hotel metasearch engine is all about: What is CPA? CPA means cost per acquisition or, in…

The convergence of Google, TripAdvisor and Booking.com

*+-Large Internet companies are evolving with a common objective: occupying the whole life cycle of the client, focusing especially on the most interesting and juiciest part from a money point of view, the booking or the hotel transaction. Historically, the life cycle phases have been occupied by the giants of the industry with well-defined limits.…

How to ask Google to stop posting ads with my brand’s name

*+-By Pablo Delgado and César López. First of all, you must register the name of your hotel. It’s very simple… (if you’ve already registered the name of your hotel) Request to do so here: https://services.google.com/inquiry/aw_tmcomplaint?hl=enn Pay attention to the following: Fill out the form in the name of the owner of the trademark or in…

Google Hotel Finder: New actor in the soap opera – Blog Mirai

*+-A new actor will appear on screen, the great promise, Google. It has the potential to stir up the hotel distribution soap and to get the other actors to adapt their roles. Will the audience accept it? Will it change the story or will it just turn out to be another cameo appearance? This actor…