Posts tagged with: featured

DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. …

Pablo Delgado14/10/2024

Who are the winners and losers of Google’s implementation of the DMA?

Following the DMA, is Google Hotels losing metasearch share? Are other metasearch players taking advantage of this? Has there been a change in the hotels from “direct” to “indirect”? Who are the winners here?…

Pablo Delgado11/06/2024

Mirai Twin: an immersive hotel experience through a 3D digital twin

Mirai Twin is the 3D digital twin of your hotel, developed with in-house technology that gives your clients a 100% immersive experience from any angle by using real drone footage of your establishment.…

amaialopez10/06/2024

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

How do Google's changes affect the user? What have hotels lost? What does this mean for the hotel industry? What about Booking.com? Is it a gatekeeper? Who stands to gain?…

Javier Delgado07/05/2024

The six levels of the Google Hotels funnel (Part 1)

Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…

Diego Varela23/04/2024

Discover Mirai’s extras system and make the most of it

We have brought together all the functionalities of our extras system that allow you to easily configure a differentiating proposal and increase your average booking value.…

Isabel Rey20/03/2024

Challenges (strategic, marketing and operations) of selling extras in your direct channel

Why should hotels offer extras in their booking engine? What practices help market them successfully? How do you simplify operations?…

Pablo Delgado20/03/2024

Pestana entrusts its direct sales to Mirai

Following a successful trial period, Portugal's largest hotel group will implement Mirai's booking engine on its corporate website. …

amaialopez28/02/2024

Spend on commissions or invest in your direct sales?

commission investment direct sales mirai

One of the key factors behind the success of the OTAs is their heavy investment in online marketing. Hoteliers, however, remain reluctant to invest. Why continue allowing intermediaries to own the customer relationship rather than you? …

Pablo Sánchez12/02/2024

Booking source and medium are now available in your BI reports

Our BI platform now allows you to see the evolution of each source/media, combine them with more than 50 variables and segment by the source/media that interests you.…

amaialopez22/01/2024

Posts tagged with: featured

DMA impact on hotels: 0.8% loss of direct reservations

Who are the winners and losers of Google’s implementation of the DMA?

Mirai Twin: an immersive hotel experience through a 3D digital twin

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

The six levels of the Google Hotels funnel (Part 1)

Discover Mirai’s extras system and make the most of it

Challenges (strategic, marketing and operations) of selling extras in your direct channel

Pestana entrusts its direct sales to Mirai

Spend on commissions or invest in your direct sales?

Booking source and medium are now available in your BI reports

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About Mirai

Posts tagged with: featured

Recent Posts

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About Mirai