Posts written by Marta Romero

The seven deadly sins of distribution

What practices should you avoid to ensure that your distribution does not turn into hell?…

Marta Romero26/04/2023

A Handbook on Hotel Distribution in the 21st Century

vademecum distribution channel-mix mirai

To define a healthy channel mix, we need a good understanding of how each channel works. This overview of the key terms in hotel distribution will help you determine the right dose of each channel you need to add to improve your distribution strategy…

Marta Romero24/11/2022

What Booking.com was doing to gain market share while we were all in lockdown

During the pandemic Booking.com has increased its share of the hotels channel mix almost without resistance. We analyse some of its practices and give you some solutions to avoid giving them more power…

Marta Romero30/06/2021

Posts written by Marta Romero

The seven deadly sins of distribution

A Handbook on Hotel Distribution in the 21st Century

What Booking.com was doing to gain market share while we were all in lockdown

Recent Posts

Authors

About Mirai

Posts written by Marta Romero

The seven deadly sins of distribution

A Handbook on Hotel Distribution in the 21st Century

What Booking.com was doing to gain market share while we were all in lockdown

Recent Posts

Authors

Tags

About Mirai