trivago improves its CPA or commissions programme and will take cancellations into account (Net CPA)
trivago evolves its Gross CPA model into a Net CPA model, which now takes cancellations into account when charging commissions.…
trivago evolves its Gross CPA model into a Net CPA model, which now takes cancellations into account when charging commissions.…
With our new "visibility report", you can benefit from a detailed view of the investments and returns of your campaigns in all the different online marketing channels you invest in: More immediacy and time to analyse data, make the best decisions and continue optimising your campaigns and maximising your direct sales.…
A good room upselling system in your direct channel offers a high value alternative as it increases average revenue and average price without increasing operating costs, and reduces the cost of intermediation. We quantify the performance of upselling featured in our booking engine and analyse the keys to success for the hotels with the best…
Booking.com native ads allows hotels to bid in a CPC model to boost their visibility in destination searches. How much do native ads cost? What are the pros and cons for hotels? ... …
We have changed the results from top to bottom when looking for properties in your destinations. A more modern site, with a map view, better price details, highlighting discounts from your loyalty club ... …
Six months ago, Tripadvisor announced its newest membership program, Tripadvisor Plus, that unleashed lots of different opinions but also concerns from the hotel industry. The company has just announced a significant twist. In this post we provide all the answers to the many questions Tripadvisor Plus still raises…
The digital advance and the growth of online sales generate a lot of data that, if analysed properly, can give you clues to improve and suggest opportunities that you may not have even considered. …
Now, with Mirai, you can offer the option to book flight + hotel on your website and attract customers who prefer to book a package, achieving both cost savings and loyalty at the same time.…
We are launching a tool to improve your revenues, the upselling of rooms: an automatic invitation to your customers so that they can access a better room.…
Hoteliers receive endless proposals to receive more bookings... in exchange for lowering rates. But what you really need are ways to increase your revenue: upselling is a rare gems that provides just that…