Measuring the performance of your direct channel
Are you sure you are using the appropriate KPIs to measure your direct sales? Discover how to do it correctly, interpret the results and move in the right direction.…
Are you sure you are using the appropriate KPIs to measure your direct sales? Discover how to do it correctly, interpret the results and move in the right direction.…
Do you know how these Booking.com visibility boosting programmes work? Do they generate incremental demand for your hotel? What are the disadvantages? …
What practices should you avoid to ensure that your distribution does not turn into hell?…
We put ourselves in the customer's shoes to provide a real-life case study: Why Pablo Delgado, CEO America at Mirai, ended up booking a hotel through Booking.com rather than the direct channel. …
We analysed the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate in a channel that generates an average share of more than 13%? …
Is it possible to quantify the importance of price for your direct sales? How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?…
To define a healthy channel mix, we need a good understanding of how each channel works. This overview of the key terms in hotel distribution will help you determine the right dose of each channel you need to add to improve your distribution strategy…
This post provides a guide to carrying out a rigorous analysis of the net ADR of your distribution channels, allowing you to determine their actual profitability and providing an opportunity to increase your hotel's GOP without altering your top line.…
Having inventory and price parity in your online distribution is no longer a valid strategy. How should you redefine your relationship with OTAs in order to grow your direct channel and reduce your dependency?…
Booking.com has done it again: make you see as an opportunity something that will grant you dependency and a rise on the OTA costs. How should you adapt your strategy to compete with this “new” Booking.com?…