Posts tagged with: loyalty

Measuring the performance of your direct channel

measuring performance direct channel mirai

Are you sure you are using the appropriate KPIs to measure your direct sales? Discover how to do it correctly, interpret the results and move in the right direction.…

Pablo Delgado18/10/2023

Your loyalty club can now offer extras as benefits for your members

You can give your club a fresh experiential approach with gifts and details, reducing your reliance on discounts. This also enables you to compete with OTAs using a similar value proposition for extras.…

César López09/10/2023

Mirai integrates with the Fideltour hotel CRM system

At Mirai we have integrated with Fideltour so that you can centralise your data sources and increase your contacts, your marketing efficiency and the satisfaction and loyalty of your customers.…

Equipo de Mirai02/10/2023

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

genius free room upgrade and breakfast mirai

Do you know how these Booking.com visibility boosting programmes work? Do they generate incremental demand for your hotel? What are the disadvantages? …

Pablo Delgado26/09/2023

No, loyalty does not increase your ADR, but it’s still worth it

Applying discounts to encourage loyalty does not increase your ADR, it decreases it. However, loyalty does increase your net ADR, the most important KPI to measure your profitability.…

Pablo Delgado06/09/2023

The seven deadly sins of distribution

What practices should you avoid to ensure that your distribution does not turn into hell?…

Marta Romero26/04/2023

The reasons why customers use Booking.com (and so do I)

We put ourselves in the customer's shoes to provide a real-life case study: Why Pablo Delgado, CEO America at Mirai, ended up booking a hotel through Booking.com rather than the direct channel. …

Pablo Delgado27/03/2023

Growing contribution of metasearch to direct revenue

growing metasearch to direct revenue mirai

We analysed the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate in a channel that generates an average share of more than 13%? …

Pablo Delgado07/02/2023

How much do you stop selling for not controlling your price?

Is it possible to quantify the importance of price for your direct sales? How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?…

Pablo Sánchez24/01/2023

2022: new developments at Mirai

It's time to look back at what we've been doing to further improve your direct selling. This compilation of our most important developments and projects is a useful reminder that will allow you to check whether you are getting the most out of them.…

amaialopez13/12/2022

Posts tagged with: loyalty

Measuring the performance of your direct channel

Your loyalty club can now offer extras as benefits for your members

Mirai integrates with the Fideltour hotel CRM system

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

No, loyalty does not increase your ADR, but it’s still worth it

The seven deadly sins of distribution

The reasons why customers use Booking.com (and so do I)

Growing contribution of metasearch to direct revenue

How much do you stop selling for not controlling your price?

2022: new developments at Mirai

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Posts tagged with: loyalty

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About Mirai