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Conversion rate doesn’t matter, revenue does

Does the conversion rate reflect the health of your direct sales? Why does an excessive focus on conversion penalize your results? Why is revenue the only KPI you should care about?…

Pablo Delgado16/01/2024

2023: Our achievements at a glance

We remind you of the innovations that have marked our 2023 so that you can make the most of them.…

Isabel Rey20/12/2023

Loyalty benefits in figures beyond Net ADR

Beyond boosting your direct sales and distribution profitability, loyalty also impacts your financial results and elevates the quality of your reservations, customer lifetime value and improves your operational efficiency.…

Pablo Delgado15/11/2023

Two weeks to go until Black Friday: 5 essential strategies to boost your direct sales

Black Friday is just around the corner! This is your opportunity to maximize your direct sales. We summarize our recommendations in this infographic.…

Pablo Sánchez08/11/2023

Measuring the performance of your direct channel

measuring performance direct channel mirai

Are you sure you are using the appropriate KPIs to measure your direct sales? Discover how to do it correctly, interpret the results and move in the right direction.…

Pablo Delgado18/10/2023

Mirai integrates with the Fideltour hotel CRM system

At Mirai we have integrated with Fideltour so that you can centralise your data sources and increase your contacts, your marketing efficiency and the satisfaction and loyalty of your customers.…

Equipo de Mirai02/10/2023

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

genius free room upgrade and breakfast mirai

Do you know how these Booking.com visibility boosting programmes work? Do they generate incremental demand for your hotel? What are the disadvantages? …

Pablo Delgado26/09/2023

No, loyalty does not increase your ADR, but it’s still worth it

Applying discounts to encourage loyalty does not increase your ADR, it decreases it. However, loyalty does increase your net ADR, the most important KPI to measure your profitability.…

Pablo Delgado06/09/2023

You now have the most comprehensive upselling reports available in BI

We include the new upselling report to those already available in our BI, providing the detailed data about the activity of this functionality, such as proposed upsellings, conversion rates, etc.…

amaialopez13/06/2023

The seven deadly sins of distribution

What practices should you avoid to ensure that your distribution does not turn into hell?…

Marta Romero26/04/2023

Search Results for: Club

Conversion rate doesn’t matter, revenue does

2023: Our achievements at a glance

Loyalty benefits in figures beyond Net ADR

Two weeks to go until Black Friday: 5 essential strategies to boost your direct sales

Measuring the performance of your direct channel

Mirai integrates with the Fideltour hotel CRM system

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

No, loyalty does not increase your ADR, but it’s still worth it

You now have the most comprehensive upselling reports available in BI

The seven deadly sins of distribution

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Search Results for: Club

Recent Posts

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About Mirai