Posts tagged with: loyalty

The seven deadly sins of distribution

What practices should you avoid to ensure that your distribution does not turn into hell?…

Marta Romero26/04/2023

The reasons why customers use Booking.com (and so do I)

We put ourselves in the customer's shoes to provide a real-life case study: Why Pablo Delgado, CEO America at Mirai, ended up booking a hotel through Booking.com rather than the direct channel. …

Pablo Delgado27/03/2023

Growing contribution of metasearch to direct revenue

growing metasearch to direct revenue mirai

We analysed the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate in a channel that generates an average share of more than 13%? …

Pablo Delgado07/02/2023

How much do you stop selling for not controlling your price?

Is it possible to quantify the importance of price for your direct sales? How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?…

Pablo Sánchez24/01/2023

2022: new developments at Mirai

It's time to look back at what we've been doing to further improve your direct selling. This compilation of our most important developments and projects is a useful reminder that will allow you to check whether you are getting the most out of them.…

amaialopez13/12/2022

Parity is over. Defining a new pricing strategy with Booking.com and Expedia

Having inventory and price parity in your online distribution is no longer a valid strategy. How should you redefine your relationship with OTAs in order to grow your direct channel and reduce your dependency?…

Pablo Delgado12/09/2022

You can now have different levels of membership for your loyalty club

You can now add membership levels to your loyalty club and tailor discounts and rates for your customers based on their accumulated stays.…

César López30/05/2022

Here are our highlights for 2021

We’re focused on raising the standard of our products and continuing to help you improve your direct sales. Have we been successful?…

amaialopez21/12/2021

Loyalty programme members can now unsubscribe in the members area

Gone are the days of loyalty programme membership cancellation maintenance: your users can now manage their membership automatically.…

amaialopez21/12/2021

The increase in revenue of a good room upselling strategy

A good room upselling system in your direct channel offers a high value alternative as it increases average revenue and average price without increasing operating costs, and reduces the cost of intermediation. We quantify the performance of upselling featured in our booking engine and analyse the keys to success for the hotels with the best…

Pablo Delgado10/11/2021

Posts tagged with: loyalty

The seven deadly sins of distribution

The reasons why customers use Booking.com (and so do I)

Growing contribution of metasearch to direct revenue

How much do you stop selling for not controlling your price?

2022: new developments at Mirai

Parity is over. Defining a new pricing strategy with Booking.com and Expedia

You can now have different levels of membership for your loyalty club

Here are our highlights for 2021

Loyalty programme members can now unsubscribe in the members area

The increase in revenue of a good room upselling strategy

Recent Posts

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About Mirai

Posts tagged with: loyalty

Recent Posts

Authors

Tags

About Mirai