Beyond boosting your direct sales and distribution profitability, loyalty also impacts your financial results and elevates the quality of your reservations, customer lifetime value and improves your operational efficiency.…
Black Friday is just around the corner! This is your opportunity to maximize your direct sales. We summarize our recommendations in this infographic.…
Are you sure you are using the appropriate KPIs to measure your direct sales? Discover how to do it correctly, interpret the results and move in the right direction.…
You can give your club a fresh experiential approach with gifts and details, reducing your reliance on discounts. This also enables you to compete with OTAs using a similar value proposition for extras.…
At Mirai we have integrated with Fideltour so that you can centralise your data sources and increase your contacts, your marketing efficiency and the satisfaction and loyalty of your customers.…
Do you know how these Booking.com visibility boosting programmes work? Do they generate incremental demand for your hotel? What are the disadvantages? …
Applying discounts to encourage loyalty does not increase your ADR, it decreases it. However, loyalty does increase your net ADR, the most important KPI to measure your profitability.…
What practices should you avoid to ensure that your distribution does not turn into hell?…
We put ourselves in the customer's shoes to provide a real-life case study: Why Pablo Delgado, CEO America at Mirai, ended up booking a hotel through Booking.com rather than the direct channel. …
We analysed the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate in a channel that generates an average share of more than 13%? …
