Posts written by Diego Varela

This is how Tripadvisor net commission per stay model works

Does it exclude cancellations and no-shows? What commissions are available? Which markets is it available in? What visibility will my hotel have at each commission level?... …

Diego Varela03/05/2023

Mirai now allows you to invest risk-free in Tripadvisor through commission

Mirai is one of a limited number of Tripadvisor partners worldwide who can offer a per stay commission model.…

Diego Varela03/05/2023

How to make your eco-sustainable hotel stand out on Google and Booking.com

If your hotel is committed to sustainability you have an opportunity to show it to your potential guests on Google and Booking.com. Your property will gain visibility and prestige that go beyond direct sales, reaching the global image of your hotel on the internet and in the offline world. …

Diego Varela02/12/2021

Google Hotel Ads adds children to its occupancy filter

It is a very sought-after feature, especially in the more leisure segment, and it opens the possibility for hotels to expose their direct channel hence competing with the leading OTAs in a much higher position in the funnel than the direct channel traditionally holds. …

Diego Varela22/03/2021

What are Google Property Promotion Ads and how do they work?

PPA are a new Google feature that allows you to publicise your hotel in a more prominent position among the search results by destination, giving your hotel greater visibility and access to new demand: a great opportunity for your direct sales.…

Diego Varela13/05/2020

Book on Google optimises its results with Room Clustering

Google Hotel Ads continues to evolve. Book on Google (BoG), has now modified the way it shows users room results and the different prices and rates.…

Diego Varela26/06/2019

Book on Google, now available in Europe

Google has just enabled Book on Google in eleven new european markets plus Canada. It is a very relevant change since Europe itself is, together with the United States, the main issuing market of European countries. …

Diego Varela26/11/2018

Take advantage of the new trivago filters to boost your direct sales

The new trivago filters are a great improvement in terms of usability for finding the hotel and rate that each user wants. Their use will let you stand out above your competition by highlighting your direct channel over OTAs…

Diego Varela19/11/2018

Room Booking Module: Google incorporates room photos to Hotel Ads results

Channels advertised on GHA can now also show photos of the rooms as well as their prices. We believe that it is an opportunity for your direct sale to attract your client visually and reach where some OTAs still can’t. …

Diego Varela17/09/2018

Google Hotel Ads launches Promoted Hotels

In searches by destination on Google Maps the two top results are showing Promoted Hotels, identified as Ads.…

Diego Varela08/08/2018

Posts written by Diego Varela

This is how Tripadvisor net commission per stay model works

Mirai now allows you to invest risk-free in Tripadvisor through commission

How to make your eco-sustainable hotel stand out on Google and Booking.com

Google Hotel Ads adds children to its occupancy filter

What are Google Property Promotion Ads and how do they work?

Book on Google optimises its results with Room Clustering

Book on Google, now available in Europe

Take advantage of the new trivago filters to boost your direct sales

Room Booking Module: Google incorporates room photos to Hotel Ads results

Google Hotel Ads launches Promoted Hotels

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Posts written by Diego Varela

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