When, back in 2013, we started to see trivago and TripAdvisor adverts offering the possibility of comparing hotel prices, nobody imaged the success they would achieve over the course of the years, especially when Google jumped on the bandwagon with Google Hotel Ads.…
Google Hotel Ads continues to evolve. Book on Google (BoG), has now modified the way it shows users room results and the different prices and rates.…
Booking engine: easy, secure and multi-device New Mirai booking engine We present our new booking engine full of exciting details, functionality and new features. This is accompanied by a modern look and feel and simple, user-friendly functionality to drive the optimisation of conversion rates. Would you like to learn more? Discover the desktop version and mobile version.…
who we are How we can help you Reduce your distribution cost We keep your expenses at bay. Our aim is to help you increase your net RevPar, i.e. the GopPar. View more Intermediation or direct sale We work so that your direct sales can successfully compete with OTAs and bed banks. View more Your…
In order to analyse direct sales data and its potential growth we must focus on specific data about other channels. This exercise allows an accurate diagnosis of the health of direct online sales, with the goal of progressing every year, towards a healthier mix of channels…
In recent years, the hotel sector has internalised and accepted a number of statements about OTAs that are imprecise…
This is just the first wave of a series of important improvements that our teams are working on right now to totally redesign our mobile booking engine before the end of the year.…
How does booking a hotel through Google Assistant work? Where is it available? How can I connect my direct sales to the Assistant? Here's what you need to know about what will be a major change in user behavior that will soon alter the rules of the game.…
Mirai customers now have the Room Booking Module activated in their Google Hotel Ads campaigns in the 16 markets in which it is currently available. …
Mirai has completed its integration with Skyscanner to allow the use of a CPA model in addition to the original CPC model available through Mirai since 2016.…
