Artificial intelligence, combined with data analysis, allows you to anticipate your guests' needs, enhance their experience, increase their loyalty and optimise your hotel’s operations.…
We have completely renovated our Mirai Metasearch dashboard: a new design, advanced filters, customisable dashboards and new features for better performance analysis of your meta campaigns.…
AI is revolutionizing hotel marketing, offering new opportunities and challenging the dominance of OTAs like Google, Booking and Expedia, which are already adapting to the change.…
Join us as we take a look back at all the new features and improvements that have marked this 2024 and make sure you get the most out of them!…
We have compiled our blog’s posts that have caught the most interest in 2024 and that we hope will help you optimise your direct sales and improve your distribution. …
Javier Delgado analyzes the main causes behind the changes generated by the interpretation of the Digital Markets Act (DMA).…
Hotels do not generate demand; direct sales must compete with other channels to attract existing demand. We explain everything you need to know about demand generators and how your hotel can make use of them. …
The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. …
Do Google's free booking links have their own funnel? How are they different from the paid advertisements? How can we check the data? We explain everything in the third instalment of “The Metasearch Funnel” series.…
By integrating the key technologies involved in your direct sales you can automate and optimize sales processes, strengthen your brand, reduce intermediation costs and enhance the customer experience.…
