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How to spot opportunities to sell more

The digital advance and the growth of online sales generate a lot of data that, if analysed properly, can give you clues to improve and suggest opportunities that you may not have even considered. …

Pablo Sánchez13/09/2021

The much-anticipated “check-in date” multiplier now available on Google Hotel Ads

With this new multiplier Google continues to improve its product, allowing bids to be adjusted to the different dates when hotel demand may fluctuate and thus achieving better metasearch performance.…

Pau Siquier27/07/2021

The many advantages of upselling (revenue, loyalty, satisfaction)

Hoteliers receive endless proposals to receive more bookings... in exchange for lowering rates. But what you really need are ways to increase your revenue: upselling is a rare gems that provides just that…

César López20/07/2021

What Booking.com was doing to gain market share while we were all in lockdown

During the pandemic Booking.com has increased its share of the hotels channel mix almost without resistance. We analyse some of its practices and give you some solutions to avoid giving them more power…

Marta Romero30/06/2021

Are you planning to include a payment gateway in your direct sales channel? Here is a practical guide

planning payment gateway practical guide Mirai stripe hipay

There are many aspects to take into consideration when choosing a payment gateway for your direct sales. In this post you will find the key aspects to take into account when adding a payment gateway to your website.…

César López21/06/2021

How to maintain or increase your direct sales quota after the pandemic

Ensuring your direct sales maintain their quota is in your hands. If you don’t do anything and wait for everything to go back to “normal”, OTA’s will be the ones to exploit the many changes that have come to stay…

Pablo Delgado10/06/2021

Why direct selling is experiencing its sweetest moment

Direct selling has gained a large share of sales during the pandemic, demonstrating its sales capacity and resilience. We analyse the reasons for this explosion…

Pablo Delgado03/06/2021

Google free booking links impact; time for the numbers

Eight weeks after its launch, we analyse the results of Google's free booking links: click-through rate, conversion, incremental sales... What conclusions do we get from this latest big move by Google?…

Fran Diéguez06/05/2021

Google Hotel Ads adds children to its occupancy filter

It is a very sought-after feature, especially in the more leisure segment, and it opens the possibility for hotels to expose their direct channel hence competing with the leading OTAs in a much higher position in the funnel than the direct channel traditionally holds. …

Diego Varela22/03/2021

The important challenge of automating customer service

Being able to offer your client different high-quality automated options for contacting you will add value to your hotel (when compared to the competition) and your direct channel (when compared to the OTA’s)…

Pablo Delgado15/03/2021

Archive

How to spot opportunities to sell more

The much-anticipated “check-in date” multiplier now available on Google Hotel Ads

The many advantages of upselling (revenue, loyalty, satisfaction)

What Booking.com was doing to gain market share while we were all in lockdown

Are you planning to include a payment gateway in your direct sales channel? Here is a practical guide

How to maintain or increase your direct sales quota after the pandemic

Why direct selling is experiencing its sweetest moment

Google free booking links impact; time for the numbers

Google Hotel Ads adds children to its occupancy filter

The important challenge of automating customer service

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