Posts tagged with: visibility

What factors affect the results of your metasearch campaigns? (Part 2)

Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…

Diego Varela21/05/2024

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

How do Google's changes affect the user? What have hotels lost? What does this mean for the hotel industry? What about Booking.com? Is it a gatekeeper? Who stands to gain?…

Javier Delgado07/05/2024

trivago introduces its new Net CPA on Consumption

trivago now offers Net CPA on Consumption, a pure commissionable model where you pay only at the end of the stay, excluding cancellations and no-show…

Paola Romero30/01/2024

Conversion rate doesn’t matter, revenue does

Does the conversion rate reflect the health of your direct sales? Why does an excessive focus on conversion penalize your results? Why is revenue the only KPI you should care about?…

Pablo Delgado16/01/2024

The best of the Mirai 2023 Blog: our most read posts

We sumarize the most relevant contents that have marked our 2023, those we hope will help you keep updated and optimize your direct sales and distribution.…

Isabel Rey11/12/2023

A hotelier’s survival guide: steps to profitable investment

mirai hotelier guide profitable investment

Aligning your direct sales strategy with digital marketing is key to getting the best return on your investments. If you think you still haven't the formula quite right, this guide will help you do it.…

Marta Romero04/12/2023

Two weeks to go until Black Friday: 5 essential strategies to boost your direct sales

Black Friday is just around the corner! This is your opportunity to maximize your direct sales. We summarize our recommendations in this infographic.…

Pablo Sánchez08/11/2023

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

genius free room upgrade and breakfast mirai

Do you know how these Booking.com visibility boosting programmes work? Do they generate incremental demand for your hotel? What are the disadvantages? …

Pablo Delgado26/09/2023

5 tools in your Google profile to increase your direct sales that you’ve probably never heard of

Some free tools in your Google Hotels profile give you a great chance to analyze your hotel and your competitors so you can adjust your distribution strategy.…

Simón Barreiro16/05/2023

This is how Tripadvisor net commission per stay model works

Does it exclude cancellations and no-shows? What commissions are available? Which markets is it available in? What visibility will my hotel have at each commission level?... …

Diego Varela03/05/2023

Posts tagged with: visibility

What factors affect the results of your metasearch campaigns? (Part 2)

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

trivago introduces its new Net CPA on Consumption

Conversion rate doesn’t matter, revenue does

The best of the Mirai 2023 Blog: our most read posts

A hotelier’s survival guide: steps to profitable investment

Two weeks to go until Black Friday: 5 essential strategies to boost your direct sales

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

5 tools in your Google profile to increase your direct sales that you’ve probably never heard of

This is how Tripadvisor net commission per stay model works

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Posts tagged with: visibility

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