Posts tagged with: conversion

Booking source and medium are now available in your BI reports

Our BI platform now allows you to see the evolution of each source/media, combine them with more than 50 variables and segment by the source/media that interests you.…

amaialopez22/01/2024

Conversion rate doesn’t matter, revenue does

Does the conversion rate reflect the health of your direct sales? Why does an excessive focus on conversion penalize your results? Why is revenue the only KPI you should care about?…

Pablo Delgado16/01/2024

A hotelier’s survival guide: steps to profitable investment

mirai hotelier guide profitable investment

Aligning your direct sales strategy with digital marketing is key to getting the best return on your investments. If you think you still haven't the formula quite right, this guide will help you do it.…

Marta Romero04/12/2023

Mirai Rescue or how to recover a lost sale

96 out of every 100 users leave hotel websites without booking. Mirai Rescue respond to potential abandonment by users to make sure they come back to finish their booking, recovering 1.71% of lost sales.…

Pablo Delgado28/11/2023

You now have the most comprehensive upselling reports available in BI

We include the new upselling report to those already available in our BI, providing the detailed data about the activity of this functionality, such as proposed upsellings, conversion rates, etc.…

amaialopez13/06/2023

Why it is so difficult to select room occupancy for chain hotels (and how we solved this at Mirai)

Booking a room with complex occupancy is a challenge, especially on chain websites. We have resolved the complexities that can arise, eliminating confusion for the user and problems at the hotel.…

César López12/04/2023

Understanding the value proposition of paid and free Google Hotels

Google Hotels has become a key source of traffic and revenue for the direct channel for most hotels. Both paid campaigns and free booking links are important parts of this. Get to know them to get the most out of them!…

Pablo Delgado28/02/2023

How much do you stop selling for not controlling your price?

Is it possible to quantify the importance of price for your direct sales? How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?…

Pablo Sánchez24/01/2023

We improve internationalisation of our booking engine by rounding and standardising currency and price formats

Boosting the sales of your official website in international markets is always a challenge. With these two improvements your booking engine is even more adapted to international customers.…

César López10/10/2022

Hotel Digital Marketing interviews, episode 2: Lower Funnel

Hotel digital marketing lower funnel Mirai

Pau Siquier and Trevor Grant look specifically at the lower funnel: What is it, why is it so important and why is it possibly the most effective way of traffic acquisition for the hotels.…

Pau Siquier26/09/2022

Posts tagged with: conversion

Booking source and medium are now available in your BI reports

Conversion rate doesn’t matter, revenue does

A hotelier’s survival guide: steps to profitable investment

Mirai Rescue or how to recover a lost sale

You now have the most comprehensive upselling reports available in BI

Why it is so difficult to select room occupancy for chain hotels (and how we solved this at Mirai)

Understanding the value proposition of paid and free Google Hotels

How much do you stop selling for not controlling your price?

We improve internationalisation of our booking engine by rounding and standardising currency and price formats

Hotel Digital Marketing interviews, episode 2: Lower Funnel

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Posts tagged with: conversion

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