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Book on Google, now available in Europe

​Google has just enabled Book on Google in eleven new european markets plus Canada. It is a very relevant change since Europe itself is, together with the United States, the main issuing market of European countries. ...

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Against price parity / 3

In this series of articles I have tried to destroy the myth of the parity of the final price as a positive strategy. I called into question the arguments defending it (1st part) and I have performed a detailed analysis…

Hotel Slang: atrocities and anecdotes

Every sector and every profession creates its own jargon. In some cases this process is justified by the need of having to find a name for new concepts or concepts that do not exist yet, but in most cases, this…

Bad customer reviews on your hotel website

For a few months, two web sites have been offering the hotel own the service to integrate clients’ reviews in the official hotel website: TripAdvisor and HotelSearch. In both cases, they provide the hotel with a module that…

Against price parity /2

A few months ago, in the first part of this article, I doubted that price parity could provide any value whatsoever to the final customer, as it is normally believed in the hotel business.
César López

Expect the 2008 observing 2007

The demand From our privileged view point we can see what dates are the more sought after ones by thousands of visitors. Every time a visitor introduces some dates, his request is registered. After collating all these requests, we are…