Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?...
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In searches by destination on Google Maps the two top results are showing Promoted Hotels, identified as Ads.…
Google is trying out putting Google Hotel Ads (GHA) above AdWords, a substantial change for users, advertisers and Google itself.…
For now, we have come across it in accommodations in Asia, provided by Agoda or CTrip. With this novelty, Booking.com has crossed a threshold with potentially enormous consequences.…
Few basic issues of hotel marketing are surrounded by so much lack of knowledge . We compile everything to shed some light on the subject.…
https and http2 are two functionalities that OTAs already have and that you should also have on your own website. https will provide you with security and http2 with performance. …
