Is your technology limiting your GOP? Learn how to use margin arbitrage and dynamic supplements to overcome OTA rigidity and maximise your net profitability. ...
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The coronavirus crisis has dramatically changed the way we book hotel rooms. Non-refundable rates have pretty much disappeared. And now that Google adds the flexible rate filter to Hotel Ads, your direct sales have the opportunity to differentiate if the integration of your reservation system allows it, as is the case with Mirai. …
With PPA Google offers hotels and direct sales channels an alternative to gain visibility in the potential market of clients who are looking for a hotel by destination. A world of possibilities for attracting new demand…
PPA are a new Google feature that allows you to publicise your hotel in a more prominent position among the search results by destination, giving your hotel greater visibility and access to new demand: a great opportunity for your direct sales.…
After the unprecedented collapse of the pickup in recent weeks, we analyzed the demand trend to see if we had reached the maximum drop that indicates the change in trend where the upcoming dates should go better.…
After the logical dry spell of online marketing investments due to coronavirus’ shock, it is time to reflect: how long should this stop last? when and why will it be a good time to reactivate campaigns?…
