The AI funnel is cracking at the consideration phase: without reliable data, there is no booking. Discover how the MCP protocol and structured data will transform your direct sales. ...
Find out more
This post is a guide on how to build a strong direct sales strategy from the foundations to the top floor, following an order which is essential to make it all work.…
One of the biggest problems for metasearch engines is the lack of price accuracy, caused by the differences in taxes and discrepancy in legislations across the many countries regarding the way prices appear. Google is the first metasearch engine that enables the user to choose how to display prices.…
Google Hotel Ads is leading online marketing for the hotel industry. We have analyzed the performance ot its functionality Room Booking Module and we can conclude that it improves profitability. …
At Mirai, we’ve been researching the PSD2 regulation for months and, in particular, the impact it will have on hotels and their direct sales.…
When, back in 2013, we started to see trivago and TripAdvisor adverts offering the possibility of comparing hotel prices, nobody imaged the success they would achieve over the course of the years, especially when Google jumped on the bandwagon with Google Hotel Ads.…
