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How will Booking.com’s new credit card affect hotels and their direct channel?

Booking launches a credit card in the U.S. Is it a real threat to your hotel? We analyze Booking’s new strategy and its impact on your direct channel....

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Book on Google, now available in Europe

Google has just enabled Book on Google in eleven new european markets plus Canada. It is a very relevant change since Europe itself is, together with the United States, the main issuing market of European countries. …

Diego Varela26/11/2018

Take advantage of the new trivago filters to boost your direct sales

The new trivago filters are a great improvement in terms of usability for finding the hotel and rate that each user wants. Their use will let you stand out above your competition by highlighting your direct channel over OTAs…

Diego Varela19/11/2018

Your brand is no longer protected on Google Ads. This is how it will affect your AdWords (Google Ads)

In practice, it means that any distributor can use the brand name with the same conditions as you.…

Marta López22/10/2018

Chatbots for your hotel: Everything that you need to know

Do you know exactly what they are for? Do you need them for your hotel? How can you choose the best one for you? In this post, we will try and answer all your questions.…

Pablo Delgado10/10/2018

Room Booking Module: Google incorporates room photos to Hotel Ads results

Channels advertised on GHA can now also show photos of the rooms as well as their prices. We believe that it is an opportunity for your direct sale to attract your client visually and reach where some OTAs still can’t. …

Diego Varela17/09/2018

featured

How will Booking.com’s new credit card affect hotels and their direct channel?

Book on Google, now available in Europe

Take advantage of the new trivago filters to boost your direct sales

Your brand is no longer protected on Google Ads. This is how it will affect your AdWords (Google Ads)

Chatbots for your hotel: Everything that you need to know

Room Booking Module: Google incorporates room photos to Hotel Ads results

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About Mirai

featured

How will Booking.com’s new credit card affect hotels and their direct channel?

Book on Google, now available in Europe

Take advantage of the new trivago filters to boost your direct sales

Your brand is no longer protected on Google Ads. This is how it will affect your AdWords (Google Ads)

Chatbots for your hotel: Everything that you need to know

Room Booking Module: Google incorporates room photos to Hotel Ads results

Recent Posts

Authors

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About Mirai