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As we do every year, at Mirai we’re keeping the tradition alive by bringing together the year’s most-read posts in one place. And while 2024 was shaped by the DMA and digital marketing, 2025 has had a clear standout: artificial intelligence and the revolution it’s driving in operational processes, the way we interact with guests, digital marketing, distribution, and direct sales for your hotel.
Here are the most-read posts of 2025. If you missed any of them, now’s the perfect time to catch up.
- At the top of the list, we have several posts related to AI.
– MCP, the bridge that will allow hotels to compete in the era of AI assistants and LLMs, by Pablo Delgado.
MCP natively connects your hotel with AI assistants, offering secure, structured data (official content, rates, availability, policies, and more). Preparation is not optional: it’s strategy.
– How AI is reshaping the hospitality digital marketing industry, by Pablo Delgado.
AI is revolutionizing hotel marketing, offering new opportunities and challenging the dominance of OTAs like Google, Booking and Expedia, which are already adapting to the change.
– The era of predictive tourism: personalization through AI, by Pablo Sánchez.
Artificial intelligence, combined with data analysis, allows you to anticipate your guests’ needs, enhance their experience, increase their loyalty and optimise your hotel’s operations.
– AI is changing guest behavior: adapt before it’s too late, by Pablo Delgado.
AI is rapidly transforming how your customers search and book. It’s time to question solutions and make decisions. Is your hotel ready for the change?
- Google Ads AI Max for Search: The Biggest Revolution in Hotel Marketing Has Arrived, by Marc Santin.
Do you know Google Ads’ AI Max? We explain how this new AI-powered search campaign setting will revolutionize the way you capture qualified demand and optimize your Search investment.
Booking launches a credit card in the U.S. Is it a real threat to your hotel? We analyze Booking’s new strategy and its impact on your direct channel.
Make the most of Google Hotel Ads by boosting your visibility, demand, Participation Rate, impression share, CTR and conversion rate.
Agentic AI shows great promise, but is it ready to become a real channel for booking hotels? Privacy, payments, complexity and trust are key challenges it must overcome to become a viable distribution channel.
- The shift from automation to intelligence: AI agents explained, by Pablo Delgado.
AI Agents are replacing chatbots by being smarter, more empathetic and more proactive. They personalize the guest experience and anticipate their needs.
- The Hotelier’s survival guide: “survivorship bias” and how to analyse the Unconstrained Demand for your hotel (Part 2), by Marta Romero.
Are you fully leveraging the demand you already have before trying to generate more? We provide the keys to analyzing everything to increase your sales and profitability.
- 7 insights (+7 actions) that will make you say “yes” to Black Friday, by Simón Barreiro.
Make sure your website offers the best price and conditions, and control distribution so that every booking of value flows to your hotel, not to the OTAs.
- DMA Fallout: Why Google’s compliance could kill hotel direct bookings. Must-know for hoteliers, by Javier Delgado.
How Google’s DMA compliance could hide hotel websites, hurt direct bookings, and benefit OTAs. A must-watch for hoteliers.
Despite being published in 2024, this interview with Javier Delgado remains one of our blog’s most-read posts throughout 2025.
- AI Agents and the Future of Metasearch: What GMs Need to Know, by Diego Varela.
In this thought-provoking interview, Trevor Grant chats with Diego Varela to explore how artificial intelligence is shaping the future of metasearch in travel distribution.
Thank you for reading us and for being with us for another year. We hope this list helps you wrap up 2025 with one clear idea: AI is no longer the future, it’s the present. Those who embrace this change now and lead its implementation will build an unstoppable advantage in their distribution strategy and profitability.
At Mirai, we’re ready to support you on this journey.
