Posts tagged with: DMA

DMA Fallout: Why Google’s compliance could kill hotel direct bookings. Must-know for hoteliers

DMA fallout google compliance impact direct bookings mirai

How Google’s DMA compliance could hide hotel websites, hurt direct bookings and benefit OTAs. A must-watch for hoteliers. …

amaialopez23/07/2025

The best of Mirai’s Blog in 2024: our most read posts

We have compiled our blog’s posts that have caught the most interest in 2024 and that we hope will help you optimise your direct sales and improve your distribution. …

amaialopez18/12/2024

My take on the underpinning reasons behind the situation caused by the Digital Markets Act interpretation

Javier Delgado analyzes the main causes behind the changes generated by the interpretation of the Digital Markets Act (DMA).…

Javier Delgado04/12/2024

DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. …

Pablo Delgado14/10/2024

Who are the winners and losers of Google’s implementation of the DMA?

Following the DMA, is Google Hotels losing metasearch share? Are other metasearch players taking advantage of this? Has there been a change in the hotels from “direct” to “indirect”? Who are the winners here?…

Pablo Delgado11/06/2024

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

How do Google's changes affect the user? What have hotels lost? What does this mean for the hotel industry? What about Booking.com? Is it a gatekeeper? Who stands to gain?…

Javier Delgado07/05/2024

The best of the Mirai 2023 Blog: our most read posts

We sumarize the most relevant contents that have marked our 2023, those we hope will help you keep updated and optimize your direct sales and distribution.…

Isabel Rey11/12/2023

Reasons to be concerned about the new DMA that you haven’t yet heard about

The DMA supports fairer competition in digital markets, but Booking.com considers it is not a gatekeeper. What implications could this have for the industry if the EC accepts its claims?…

Marta Romero13/07/2023

Posts tagged with: DMA

DMA Fallout: Why Google’s compliance could kill hotel direct bookings. Must-know for hoteliers

The best of Mirai’s Blog in 2024: our most read posts

My take on the underpinning reasons behind the situation caused by the Digital Markets Act interpretation

DMA impact on hotels: 0.8% loss of direct reservations

Who are the winners and losers of Google’s implementation of the DMA?

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

The best of the Mirai 2023 Blog: our most read posts

Reasons to be concerned about the new DMA that you haven’t yet heard about

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Posts tagged with: DMA

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