Posts tagged with: strategy

7 insights (+7 actions) that will make you say “yes” to Black Friday

Make sure your website offers the best price and conditions, and control distribution so that every booking of value flows to your hotel, not to the OTAs.…

Simón Barreiro13/11/2025

Google Ads AI Max for Search: The Biggest Revolution in Hotel Marketing Has Arrived

Do you know Google Ads’ AI Max? We explain how this new AI-powered search campaign setting will revolutionize how you achieve unmatched efficiency for your hotel. …

Marc Santín17/06/2025

The Hotelier’s survival guide: “survivorship bias” and how to analyse the Unconstrained Demand for your hotel (Part 2)

Are you fully leveraging the demand you already have before trying to generate more? We provide the keys to analyzing everything to increase your sales and profitability.…

Marta Romero10/02/2025

My take on the underpinning reasons behind the situation caused by the Digital Markets Act interpretation

Javier Delgado analyzes the main causes behind the changes generated by the interpretation of the Digital Markets Act (DMA).…

Javier Delgado04/12/2024

Club Mac & Mirai: a decade of innovation and success in direct distribution

Club Mac, together with Mirai, achieves 36% of its turnover from direct sales (vs. 6% in 2013), increasing its profitability and independence due to key technological advances and its distribution optimisation.…

amaialopez12/11/2024

A Hotelier’s survival guide: understanding demand (Part 1)

Hotels do not generate demand; direct sales must compete with other channels to attract existing demand. We explain everything you need to know about demand generators and how your hotel can make use of them. …

Marta Romero30/10/2024

Mirai now available on Oracle Cloud Marketplace

You will be able to manage availability, rates and inventory, your booking engine and direct bookings from the PMS. All of this without additional software, differentiating your direct sales strategy from that of the OTAs.…

amaialopez22/10/2024

Princess Hotels & Resorts improves profitability (+102% ROAS) with Google’s Demand Gen campaigns

princess hotels resorts case study demand gen mirai

Princess Hotels & Resorts, in collaboration with Mirai, boosts its bookings and manages to attract new guests (+165% CTR) thanks to an effective strategy of launching Google Demand Gen campaigns.…

amaialopez17/09/2024

Mirai and Hotel Treats partner to make your premises more profitable with an online shop

The Hotel Treats platform helps you transform your facilities and services into marketable experiences that extend beyond the sale of rooms.…

amaialopez28/05/2024

What factors affect the results of your metasearch campaigns? (Part 2)

Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…

Diego Varela21/05/2024

Posts tagged with: strategy

7 insights (+7 actions) that will make you say “yes” to Black Friday

Google Ads AI Max for Search: The Biggest Revolution in Hotel Marketing Has Arrived

The Hotelier’s survival guide: “survivorship bias” and how to analyse the Unconstrained Demand for your hotel (Part 2)

My take on the underpinning reasons behind the situation caused by the Digital Markets Act interpretation

Club Mac & Mirai: a decade of innovation and success in direct distribution

A Hotelier’s survival guide: understanding demand (Part 1)

Mirai now available on Oracle Cloud Marketplace

Princess Hotels & Resorts improves profitability (+102% ROAS) with Google’s Demand Gen campaigns

Mirai and Hotel Treats partner to make your premises more profitable with an online shop

What factors affect the results of your metasearch campaigns? (Part 2)

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Posts tagged with: strategy

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