The six levels of the Google Hotels funnel
Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…
Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…
We have brought together all the functionalities of our extras system that allow you to easily configure a differentiating proposal and increase your average booking value.…
Why should hotels offer extras in their booking engine? What practices help market them successfully? How do you simplify operations?…
Following a successful trial period, Portugal's largest hotel group will implement Mirai's booking engine on its corporate website. …
Our integration with Stripe now allows you to offer your customers the chance to pay for their booking in OXXO stores and also to pay in up to 24 interest-free monthly instalments through "Meses Sin Intereses".…
Our BI platform now allows you to see the evolution of each source/media, combine them with more than 50 variables and segment by the source/media that interests you.…
Does the conversion rate reflect the health of your direct sales? Why does an excessive focus on conversion penalize your results? Why is revenue the only KPI you should care about?…
We sumarize the most relevant contents that have marked our 2023, those we hope will help you keep updated and optimize your direct sales and distribution.…
Aligning your direct sales strategy with digital marketing is key to getting the best return on your investments. If you think you still haven't the formula quite right, this guide will help you do it.…
Beyond boosting your direct sales and distribution profitability, loyalty also impacts your financial results and elevates the quality of your reservations, customer lifetime value and improves your operational efficiency.…