
The shift from automation to intelligence: AI agents explained
AI Agents are replacing chatbots by being smarter, more empathetic and more proactive. They personalize the guest experience and anticipate their needs....
Find out moreAI Agents are replacing chatbots by being smarter, more empathetic and more proactive. They personalize the guest experience and anticipate their needs....
Find out moreJavier Delgado analyzes the main causes behind the changes generated by the interpretation of the Digital Markets Act (DMA).…
Hotels do not generate demand; direct sales must compete with other channels to attract existing demand. We explain everything you need to know about demand generators and how your hotel can make use of them. …
The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. …
Do Google's free booking links have their own funnel? How are they different from the paid advertisements? How can we check the data? We explain everything in the third instalment of “The Metasearch Funnel” series.…
Following the DMA, is Google Hotels losing metasearch share? Are other metasearch players taking advantage of this? Has there been a change in the hotels from “direct” to “indirect”? Who are the winners here?…