
AI will display your inventory and prices in real-time. Are you ready?
In this guide, we provide you with the keys to adapt your direct sales strategy and prepare for the AI revolution in hospitality distribution.. ...
Find out moreIn this guide, we provide you with the keys to adapt your direct sales strategy and prepare for the AI revolution in hospitality distribution.. ...
Find out moreDo Google's free booking links have their own funnel? How are they different from the paid advertisements? How can we check the data? We explain everything in the third instalment of “The Metasearch Funnel” series.…
Following the DMA, is Google Hotels losing metasearch share? Are other metasearch players taking advantage of this? Has there been a change in the hotels from “direct” to “indirect”? Who are the winners here?…
Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…
How do Google's changes affect the user? What have hotels lost? What does this mean for the hotel industry? What about Booking.com? Is it a gatekeeper? Who stands to gain?…
Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…