Black Friday: spotlighting 7 mistakes from 2025 that you can still avoid
Offers no one can see, confusing Promo Codes, misaligned chatbots… Review your Black Friday campaign before launch and don’t hand bookings over to the OTAs....
Find out more
Offers no one can see, confusing Promo Codes, misaligned chatbots… Review your Black Friday campaign before launch and don’t hand bookings over to the OTAs....
Find out more
This is how hotel visibility works in AI assistants. Discover the 3 key layers, their levels of control, and how their impact shifts depending on the stage of the booking funnel.…
We analyse why 'Book on Metasearch' models have ceased to exist and how this shift impacts your direct sales strategy…
The AI funnel is cracking at the consideration phase: without reliable data, there is no booking. Discover how the MCP protocol and structured data will transform your direct sales. …
The website will no longer be the only point of sale. Keys to building a conversational AI infrastructure that allows you to sell wherever the customer is: spanning from traditional browsing to conversation.…
Is your technology limiting your GOP? Learn how to use margin arbitrage and dynamic supplements to overcome OTA rigidity and maximise your net profitability. …