With PPA Google offers hotels and direct sales channels an alternative to gain visibility in the potential market of clients who are looking for a hotel by destination. A world of possibilities for attracting new demand...
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At Mirai we have deeply analysed consumer behaviour during the two weeks prior to and after Black Friday, and we have a few tips to help you make the most of it next year.…
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One of the biggest problems for metasearch engines is the lack of price accuracy, caused by the differences in taxes and discrepancy in legislations across the many countries regarding the way prices appear. Google is the first metasearch engine that enables the user to choose how to display prices.…
Google Hotel Ads is leading online marketing for the hotel industry. We have analyzed the performance ot its functionality Room Booking Module and we can conclude that it improves profitability. …
