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Book on Google (4 of 4): How it resembles yet differs from TripAdvisor Instant Booking

+*-En español, en français This past year, Google and TripAdvisor revolutionised the travel industry by launching Book on Google and Instant Booking respectively. Comparing one with the other will help us understand them both. Find the comparative analysis below. Where is the booking made? Inside TripAdvisor and Google respectively, without leaving their website or app. What...

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Are you filling your hotel too soon? Capitalise on it

fully or partly booked hotel

+*-With a record occupancy rate in many hotels and destinations, this year comes with a new problem: filling the hotel too soon. In order to explain this occurrence, at Mirai we provide our hotel clients with a new report that analyses this problem. In this article, we analyse different aspects which derive from it that are helpful…

The perfect meta is yet to come

+*-None of the main meta search sites or metasearch engines, among which we include Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” their direct sales. This is somewhat paradoxical because it would be a highly positive relationship for both parties Hotels would reduce their dependence on OTAs and would…

The PCI-DSS regulation is coming to hotels… Are you ready?

+*-Have you received a call from your bank to ask if your hotel meets the PCI-DSS security standard? If so, you’ll already know what this is about, although maybe not so much on how to do it. If you haven’t received the call, you will receive it shortly. This article will be of interest to…

How to use Google Hotel Ads to strengthen your direct sales

+*-Google is becoming a relevant player in the online hotels sector, something which makes the big existing players like Booking.com or TripAdvisor uncomfortable. However, Google’s strategy is different to the one of its competitors. It’s not becoming an OTA per se (such as Booking.com or, as it appears, TripAdvisor) and neither is it creating a…

What is Google Hotel Ads Commission Program (GHACP) and how does it work?

+*-The new cost-per-acquisition (CPA) programme by Google Hotel Ads (previously Google Hotel Finder) is now available to Mirai clients. This new system is called Google Hotel Ads Commission Program (hereinafter GHACP).  Here is what this big change in Google’s hotel metasearch engine is all about: What is CPA? CPA means cost per acquisition or, in…