Booking.com is now offering third-party inventory with Booking.basic
For now, we have come across it in accommodations in Asia, provided by Agoda or CTrip. With this novelty, Booking.com has crossed a threshold with potentially enormous consequences.
The necessary revolution in hotel payment-collection operations
The high level of fraud in Internet payments added to the dishonesty of many clients have resulted in chargebacks being quite common in the hotel industry. How can you guarantee getting paid and use that to enhance direct sales?…
New feature on Google Hotel Ads: Occupancy filters
Occupancy filters now appear on GHA, increasing its reach to many more users. Given that many OTAs are limited to showing prices for double occupancy, this is an opportunity for direct channels.…
Why OTAs provide no value for you on metasearch engines
We are proposing something bold, new and somewhat fancy… for now: if you do things properly, you won’t need intermediation where you can reach directly. Metasearch engines are within your reach. A logical conclusion?…
What happens to your direct sale when Booking.com is removed from metasearch engines?
If your hotel is investing to take your direct sale to metasearch engines, you should seriously think about the presence of OTAs in them. What would really happen if we got rid of Booking.com from metasearch engines? At Mirai we tried and measured it. …
Why your soaring mobile traffic is not turning into bookings
The conversion of mobile traffic is 2 to 5 or even 6 times lower than on a desktop computer. Why does this difference exist? We have analysed it. Here are our conclusions…