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Why Google Property Promotion Ads are a boon to direct sales and a threat to OTA’s

With PPA Google offers hotels and direct sales channels an alternative to gain visibility in the potential market of clients who are looking for a hotel by destination. A world of possibilities for attracting new demand...

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Google Hotel Ads increases price transparency to its results

Google Hotel Ads increases price transparency to results

One of the biggest problems for metasearch engines is the lack of price accuracy, caused by the differences in taxes and discrepancy in legislations across the many countries regarding the way prices appear. Google is the first metasearch engine that enables the user to choose how to display prices.…