We are coming towards the end of the year, and with less than 15 days to go, we would like to look back at what we’ve been up to all year.…
This post is a guide on how to build a strong direct sales strategy from the foundations to the top floor, following an order which is essential to make it all work.…
At Mirai we set ourselves the goal of improving our rate loading system to align it even better with the way city, resort or mixed hotels design rates, making the system more versatile and easier to use.…
Given the increasingly widespread use of smartphones, you need a superior quality mobile booking engine. With Mirai, you now have that. We are proud to present a new system developed entirely from scratch that builds upon all the solid functionality of the original Mirai system.…
Online marketing: we place your direct channel where your clients are Visibility SEM Our team at Mirai includes specialists certified in campaign management with Google Ads (formerly known as Adwords) and Bing Ads to increase the visibility of your hotel’s website. We carry out campaigns by brand in search results, remarketing in display networks and…
Booking engine: easy, secure and multi-device New Mirai booking engine We present our new booking engine full of exciting details, functionality and new features. This is accompanied by a modern look and feel and simple, user-friendly functionality to drive the optimisation of conversion rates. Would you like to learn more? Discover the desktop version and mobile version.…
In order to analyse direct sales data and its potential growth we must focus on specific data about other channels. This exercise allows an accurate diagnosis of the health of direct online sales, with the goal of progressing every year, towards a healthier mix of channels…
In recent years, the hotel sector has internalised and accepted a number of statements about OTAs that are imprecise…
How does booking a hotel through Google Assistant work? Where is it available? How can I connect my direct sales to the Assistant? Here's what you need to know about what will be a major change in user behavior that will soon alter the rules of the game.…
Google has just enabled Book on Google in eleven new european markets plus Canada. It is a very relevant change since Europe itself is, together with the United States, the main issuing market of European countries. …
