To define a healthy channel mix, we need a good understanding of how each channel works. This overview of the key terms in hotel distribution will help you determine the right dose of each channel you need to add to improve your distribution strategy…
Having inventory and price parity in your online distribution is no longer a valid strategy. How should you redefine your relationship with OTAs in order to grow your direct channel and reduce your dependency?…
Booking.com has done it again: make you see as an opportunity something that will grant you dependency and a rise on the OTA costs. How should you adapt your strategy to compete with this “new” Booking.com?…
You can now add membership levels to your loyalty club and tailor discounts and rates for your customers based on their accumulated stays.…
When trying to book a room on your website, your customers have to overcome many hurdles. Eliminating them should be your priority as it will increase your direct sales…
Requests to the engine provide very valuable information that is worth analysing. At Mirai, we store that information, structure it, enrich it and load it into the BI so that you can make the most of it.…
Pablo Delgado, our CEO America will participate in the biggest educational, cultural and networking event organized by Travel Tech. He will discuss about Best practices to an efficient distribution strategy in tourism.…
Lucía Dávila and Patricia Camba will lead Mirai's new business and development project as Sales Director EMEA and Director of Global Partnerships & Alliances, respectively.…
trivago evolves its Gross CPA model into a Net CPA model, which now takes cancellations into account when charging commissions.…
If your hotel is committed to sustainability you have an opportunity to show it to your potential guests on Google and Booking.com. Your property will gain visibility and prestige that go beyond direct sales, reaching the global image of your hotel on the internet and in the offline world. …
