The six levels of the Google Hotels funnel
Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…
Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…
This new feature allows you to differentiate any tax according to the customer's country, which enhances clarity with your customers and improves the competitiveness of your direct sales and your presence on meta-search engines.…
Following a successful trial period, Portugal's largest hotel group will implement Mirai's booking engine on its corporate website. …
One of the key factors behind the success of the OTAs is their heavy investment in online marketing. Hoteliers, however, remain reluctant to invest. Why continue allowing intermediaries to own the customer relationship rather than you? …
With Mirai you can now participate in trivago Net CPA on Consumption. If you were already investing in CPA, we have switched you to this new model so you can benefit from its advantages.…
trivago now offers Net CPA on Consumption, a pure commissionable model where you pay only at the end of the stay, excluding cancellations and no-show…
We remind you of the innovations that have marked our 2023 so that you can make the most of them.…
We sumarize the most relevant contents that have marked our 2023, those we hope will help you keep updated and optimize your direct sales and distribution.…
Aligning your direct sales strategy with digital marketing is key to getting the best return on your investments. If you think you still haven't the formula quite right, this guide will help you do it.…
Are you sure you are using the appropriate KPIs to measure your direct sales? Discover how to do it correctly, interpret the results and move in the right direction.…