Archive

First week after the terrorist attack: We analyse the impact in Barcelona

After a few days of coming to terms with the tragic attacks which took place in Barcelona and Cambrils, we have analysed the behaviour of more than 8,000 bookings…

Equipo de Mirai30/08/2017

trivago Express Booking, Book on Google and TripAdvisor Instant Booking: what are the similarities and differences?

trivago Express Booking, Book on Google and TripAdvisor Instant Booking share the same objective (increase conversion), but follow very different strategies. …

Pablo Delgado04/07/2017

Building customer loyalty through the direct channel, the unresolved issue

Building customer loyalty through the direct channel is one of the most important long-term cornerstones in the struggle against OTAs. Up until now, intermediaries have been winning this battle by a wide margin. It’s in your hands to turn things around.…

Pablo Delgado27/06/2017

trivago Express Booking in detail

trivago has launched a new tool for its metasearch engine called trivago Express Booking. We have analysed it in detail.…

Pablo Delgado21/06/2017

20 reasons to leave Booking Genius

The Genius rewards programme is a brilliant move by Booking.com in its strategy to continue gaining market share in hotels by gobbling up other online channels as well as the hotel’s own direct channel, their website.…

Pablo Delgado04/04/2017

The Achilles heel of distribution

Distribution has always dominated its relationship with the producer. Walmart or Macy's and Amazon are what Apple, Tourico and Expedia are in the hotel industry. Meanwhile, the product’s owner, in our case the hotel, sees its profits increasingly reduced without knowing what to do about it. …

Pablo Delgado16/03/2017

The difficult coexistence between Booking.com and your website

Sometimes we are asked why we talk so much about Booking.com and that we make them out to be the "enemy". That is not the case and we do not share that point of view. This post will explain why.…

Pablo Delgado02/03/2017

Expedia is wrong: a better direct price does make money for the hotel

Expedia has stated that the recent movement of large hotel chains offering the best direct price is detrimental to the hoteliers themselves. This is why Expedia is wrong.…

César López23/02/2017

Our most popular posts of 2016

If you want to revisit our most recent posts in order not to forget the most important ones, here is a summary of this year’s main articles and subjects: …

César López28/12/2016

Book on Google (4 of 4): How it resembles yet differs from TripAdvisor Instant Booking

En español, en français This past year, Google and TripAdvisor revolutionised the travel industry by launching Book on Google and Instant Booking respectively. Comparing one with the other will help us understand them both. Find the comparative analysis below. Where is the booking made? Inside TripAdvisor and Google respectively, without leaving their website or app. What…

Pablo Delgado27/10/2016

Archive

First week after the terrorist attack: We analyse the impact in Barcelona

trivago Express Booking, Book on Google and TripAdvisor Instant Booking: what are the similarities and differences?

Building customer loyalty through the direct channel, the unresolved issue

trivago Express Booking in detail

20 reasons to leave Booking Genius

The Achilles heel of distribution

The difficult coexistence between Booking.com and your website

Expedia is wrong: a better direct price does make money for the hotel

Our most popular posts of 2016

Book on Google (4 of 4): How it resembles yet differs from TripAdvisor Instant Booking

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