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trivago Express Booking in detail

trivago has launched a new tool for its metasearch engine called trivago Express Booking. We have analysed it in detail.…

Pablo Delgado21/06/2017

20 reasons to leave Booking Genius

The Genius rewards programme is a brilliant move by Booking.com in its strategy to continue gaining market share in hotels by gobbling up other online channels as well as the hotel’s own direct channel, their website.…

Pablo Delgado04/04/2017

The Achilles heel of distribution

Distribution has always dominated its relationship with the producer. Walmart or Macy's and Amazon are what Apple, Tourico and Expedia are in the hotel industry. Meanwhile, the product’s owner, in our case the hotel, sees its profits increasingly reduced without knowing what to do about it. …

Pablo Delgado16/03/2017

The difficult coexistence between Booking.com and your website

Sometimes we are asked why we talk so much about Booking.com and that we make them out to be the "enemy". That is not the case and we do not share that point of view. This post will explain why.…

Pablo Delgado02/03/2017

Expedia is wrong: a better direct price does make money for the hotel

Expedia has stated that the recent movement of large hotel chains offering the best direct price is detrimental to the hoteliers themselves. This is why Expedia is wrong.…

César López23/02/2017

Our most popular posts of 2016

If you want to revisit our most recent posts in order not to forget the most important ones, here is a summary of this year’s main articles and subjects: …

César López28/12/2016

Book on Google (4 of 4): How it resembles yet differs from TripAdvisor Instant Booking

En español, en français This past year, Google and TripAdvisor revolutionised the travel industry by launching Book on Google and Instant Booking respectively. Comparing one with the other will help us understand them both. Find the comparative analysis below. Where is the booking made? Inside TripAdvisor and Google respectively, without leaving their website or app. What…

Pablo Delgado27/10/2016

Book on Google (3 of 4): Is Google becoming an OTA?

Book on Google has plenty of similarities with Instant Booking. However, there are considerable differences that allow us to conclude that Book on Google does not make Google an OTA, although, once again, with many nuances.…

Pablo Delgado20/10/2016

Book on Google (2 of 4): What it means for hotels

Google has strongly burst onto the hotel-transaction scene via its Book on Google (BoG) interface, awakening plenty of curiosity and questions about the real interest Google has with this movement. At first, it presents many similarities in regards to the twist carried out by TripAdvisor with Instant Booking. However, at the same time, it's very…

Pablo Delgado13/10/2016

Book on Google (1 of 4): What it is and how the client sees it

You can now book a hotel without leaving Google. Book on Google (BoG) has arrived, the new feature of the almighty Google to dive into the Internet travel industry.…

Pablo Delgado13/10/2016

Archive

trivago Express Booking in detail

20 reasons to leave Booking Genius

The Achilles heel of distribution

The difficult coexistence between Booking.com and your website

Expedia is wrong: a better direct price does make money for the hotel

Our most popular posts of 2016

Book on Google (4 of 4): How it resembles yet differs from TripAdvisor Instant Booking

Book on Google (3 of 4): Is Google becoming an OTA?

Book on Google (2 of 4): What it means for hotels

Book on Google (1 of 4): What it is and how the client sees it

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