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The cost of direct sales. Part I: Calculation

Few basic issues of hotel marketing are surrounded by so much lack of knowledge . We compile everything to shed some light on the subject.…

César López11/06/2018

Security (https) and performance (http2), essential for direct sales

https and http2 are two functionalities that OTAs already have and that you should also have on your own website. https will provide you with security and http2 with performance. …

Roberto Carrazana07/06/2018

The necessary revolution in hotel payment-collection operations

The high level of fraud in Internet payments added to the dishonesty of many clients have resulted in chargebacks being quite common in the hotel industry. How can you guarantee getting paid and use that to enhance direct sales?…

Pablo Delgado29/05/2018

New feature on Google Hotel Ads: Occupancy filters

Occupancy filters now appear on GHA, increasing its reach to many more users. Given that many OTAs are limited to showing prices for double occupancy, this is an opportunity for direct channels.…

Pablo Delgado30/04/2018

Why OTAs provide no value for you on metasearch engines

We are proposing something bold, new and somewhat fancy… for now: if you do things properly, you won’t need intermediation where you can reach directly. Metasearch engines are within your reach. A logical conclusion?…

Pablo Delgado05/04/2018

What happens to your direct sale when Booking.com is removed from metasearch engines?

If your hotel is investing to take your direct sale to metasearch engines, you should seriously think about the presence of OTAs in them. What would really happen if we got rid of Booking.com from metasearch engines? At Mirai we tried and measured it. …

Pablo Delgado22/03/2018

Archive

The cost of direct sales. Part I: Calculation

Security (https) and performance (http2), essential for direct sales

The necessary revolution in hotel payment-collection operations

New feature on Google Hotel Ads: Occupancy filters

Why OTAs provide no value for you on metasearch engines

What happens to your direct sale when Booking.com is removed from metasearch engines?

Why your soaring mobile traffic is not turning into bookings

What does Airbnb have and what does it lack to revolutionise hotel distribution?

Why you shouldn’t participate in the new Booking.com programme “Risk Free Reservations”

Booking Genius rates published on metasearch engines. What next?

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