Do you know Google Ads’ AI Max? We explain how this new AI-powered search campaign setting will revolutionize how you achieve unmatched efficiency for your hotel. …
Are you fully leveraging the demand you already have before trying to generate more? We provide the keys to analyzing everything to increase your sales and profitability.…
Javier Delgado analyzes the main causes behind the changes generated by the interpretation of the Digital Markets Act (DMA).…
Club Mac, together with Mirai, achieves 36% of its turnover from direct sales (vs. 6% in 2013), increasing its profitability and independence due to key technological advances and its distribution optimisation.…
Hotels do not generate demand; direct sales must compete with other channels to attract existing demand. We explain everything you need to know about demand generators and how your hotel can make use of them. …
You will be able to manage availability, rates and inventory, your booking engine and direct bookings from the PMS. All of this without additional software, differentiating your direct sales strategy from that of the OTAs.…
Princess Hotels & Resorts, in collaboration with Mirai, boosts its bookings and manages to attract new guests (+165% CTR) thanks to an effective strategy of launching Google Demand Gen campaigns.…
The Hotel Treats platform helps you transform your facilities and services into marketable experiences that extend beyond the sale of rooms.…
Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…
The integration between Optimand and Mirai provides you with access to your direct sales, giving you a better understanding of your market and helping optimize sales.…
