The 6 building blocks of the AI-driven direct distribution ecosystem
How to turn AI into a real advantage for your hotel? Discover the 6 key pieces to building a coherent direct sales ecosystem connected to your business. …
How to turn AI into a real advantage for your hotel? Discover the 6 key pieces to building a coherent direct sales ecosystem connected to your business. …
From measurement challenges to results: Grupo Camino Real boosts its strategy together with Mirai and Google to gain direct sales (+7%) and better compete against OTAs. …
MCP natively connects your hotel with AI assistants, offering secure, structured data (official content, rates, availability, policies, and more). Preparation is not optional: it’s strategy.…
Make sure your website offers the best price and conditions, and control distribution so that every booking of value flows to your hotel, not to the OTAs.…
With Mirai, the chain has regained control of its distribution, built guest loyalty, and optimized its performance in metasearch, boosting profitability and commercial autonomy.…
Booking launches a credit card in the U.S. Is it a real threat to your hotel? We analyze Booking’s new strategy and its impact on your direct channel.…
Agentic AI shows great promise, but is it ready to become a real channel for booking hotels? Privacy, payments, complexity and trust are key challenges it must overcome to become a viable distribution channel.…
How Google’s DMA compliance could hide hotel websites, hurt direct bookings and benefit OTAs. A must-watch for hoteliers. …
3D is booming, and at Mirai, we couldn’t be left behind! Offer your guests an immersive booking experience that will bring transparency, security and many more benefits!…
Removing resort fees simplifies operations, improves satisfaction, and reduces risks. Keeping them demands total transparency and legal compliance.…