English Version | Version française El 6 de mayo Tripadvisor lanzó un anuncio oficial diciendo que alrededor de 12.000 hoteles de todo el mundo se había subscrito a su programa Perfil Plus, que les permite publicar la dirección de su web, su email y su número de teléfono en Tripadvisor. Cinco meses después del lanzamiento, París…
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In the first part I wrote about the inconvenience of receiving too many bookings for the hotel through Booking.com. Now, I’d like to talk about the 6 reasons why many hotel websites don’t get good results: 1: Investment in advertising Channels won’t grow without advertisement. Booking.com uses a big amount of the commissions it receives…
Selling too much? It sounds like a joke. There is never “too much”. Any reservation is welcome, and the more the merrier. I’d like to talk about an issue I have heard mentioned by several hotel managers, they’re worried about their excessive dependence on the high percentage of reservations that they get through Booking.com, while…
It’s unavoidable: in Internet, your hotel will be well reviewed by users in some website. How do you go about these reviews, both positive and negative, that are published on your website or in booking sites? Nowadays, online travellers’ communities are multiplying and the hotel’s transparency is very important for users to trust it when…
1.- Finding the time: It is the resource that is most difficult to find. Having a lot of material and information would be useless if you don’t have the time to look into it. Most of the available information is generated in bits, regularly, like blog posts. It’s got the perfect format so it can…
Luckily, the label of gay-friendly for a hotel is losing its original meaning given that homosexuality, at least in Spain,is widely accepted now. However, a hotel can go even further than just acceptance and respect, taking concrete actions to attract and encourage this type of clients. A good place to do this is the hotel’s…
They can stop beating around the bush,those small, independent and simple hotels with few resources have it easier to communicate what makes them different. They know their clientele better. They are more flexible and quicker to adapt to changes. They do not have to wait for big managers to make a decision. Their percentage of…
In the hotel world, as in other areas, those who break with all the molds, breaking away from the crowd and risking themselves without copying with others are doing are safely paving their path to success. This path will not just be restricted to a few, but it could be open to all if everybody…
In this series of articles I have tried to destroy the myth of the parity of the final price as a positive strategy. I called into question the arguments defending it (1st part) and I have performed a detailed analysis adding essential elements that people usually tend to not take into account (2nd part) In…
