Posts tagged with: expedia

Is it time to retire resort fees? A strategic analysis for hoteliers

Removing resort fees simplifies operations, improves satisfaction, and reduces risks. Keeping them demands total transparency and legal compliance.…

Pablo Delgado24/06/2025

Who are the winners and losers of Google’s implementation of the DMA?

Following the DMA, is Google Hotels losing metasearch share? Are other metasearch players taking advantage of this? Has there been a change in the hotels from “direct” to “indirect”? Who are the winners here?…

Pablo Delgado11/06/2024

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

How do Google's changes affect the user? What have hotels lost? What does this mean for the hotel industry? What about Booking.com? Is it a gatekeeper? Who stands to gain?…

Javier Delgado07/05/2024

Spend on commissions or invest in your direct sales?

commission investment direct sales mirai

One of the key factors behind the success of the OTAs is their heavy investment in online marketing. Hoteliers, however, remain reluctant to invest. Why continue allowing intermediaries to own the customer relationship rather than you? …

Pablo Sánchez12/02/2024

No, loyalty does not increase your ADR, but it’s still worth it

Applying discounts to encourage loyalty does not increase your ADR, it decreases it. However, loyalty does increase your net ADR, the most important KPI to measure your profitability.…

Pablo Delgado06/09/2023

Visibility boosters and marketing in OTAs: a guide to understanding, choosing and comparing each option

With this guide you will be able to analyze which OTA visibility actions really bring you potential revenue in order to make more effective decisions.…

Pablo Delgado15/03/2023

10 questions and answers about upcoming challenges in hotel distribution that may interest you

questions and answers hotel distribution mirai

In this post, we collect some of the questions hoteliers have been asking us in recent weeks about the current context, risks and implications, as well as our vision and recommendations for the next challenges in hotel distribution.…

Pablo Sánchez15/02/2023

A Handbook on Hotel Distribution in the 21st Century

vademecum distribution channel-mix mirai

To define a healthy channel mix, we need a good understanding of how each channel works. This overview of the key terms in hotel distribution will help you determine the right dose of each channel you need to add to improve your distribution strategy…

Marta Romero24/11/2022

Net ADR: the most important KPI you should pay attention to

This post provides a guide to carrying out a rigorous analysis of the net ADR of your distribution channels, allowing you to determine their actual profitability and providing an opportunity to increase your hotel's GOP without altering your top line.…

Pablo Delgado16/11/2022

Parity is over. Defining a new pricing strategy with Booking.com and Expedia

Having inventory and price parity in your online distribution is no longer a valid strategy. How should you redefine your relationship with OTAs in order to grow your direct channel and reduce your dependency?…

Pablo Delgado12/09/2022

Posts tagged with: expedia

Is it time to retire resort fees? A strategic analysis for hoteliers

Who are the winners and losers of Google’s implementation of the DMA?

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

Spend on commissions or invest in your direct sales?

No, loyalty does not increase your ADR, but it’s still worth it

Visibility boosters and marketing in OTAs: a guide to understanding, choosing and comparing each option

10 questions and answers about upcoming challenges in hotel distribution that may interest you

A Handbook on Hotel Distribution in the 21st Century

Net ADR: the most important KPI you should pay attention to

Parity is over. Defining a new pricing strategy with Booking.com and Expedia

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Posts tagged with: expedia

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