96 out of every 100 users leave hotel websites without booking. Mirai Rescue respond to potential abandonment by users to make sure they come back to finish their booking, recovering 1.71% of lost sales.…
Are you sure you are using the appropriate KPIs to measure your direct sales? Discover how to do it correctly, interpret the results and move in the right direction.…
Applying discounts to encourage loyalty does not increase your ADR, it decreases it. However, loyalty does increase your net ADR, the most important KPI to measure your profitability.…
The DMA supports fairer competition in digital markets, but Booking.com considers it is not a gatekeeper. What implications could this have for the industry if the EC accepts its claims?…
Some free tools in your Google Hotels profile give you a great chance to analyze your hotel and your competitors so you can adjust your distribution strategy.…
Does it exclude cancellations and no-shows? What commissions are available? Which markets is it available in? What visibility will my hotel have at each commission level?... …
What practices should you avoid to ensure that your distribution does not turn into hell?…
Has gone from a level of competitiveness that could be improved to a very good level, improving its metasearch campaigns and achieving more bookings at a more efficient cost.…
We put ourselves in the customer's shoes to provide a real-life case study: Why Pablo Delgado, CEO America at Mirai, ended up booking a hotel through Booking.com rather than the direct channel. …
We’ve added Greek, Hungarian, Basque, Czech and Arabic. With these new additions, you can now address with your users in 22 languages.…
