One of the key factors behind the success of the OTAs is their heavy investment in online marketing. Hoteliers, however, remain reluctant to invest. Why continue allowing intermediaries to own the customer relationship rather than you? …
With Mirai you can now participate in trivago Net CPA on Consumption. If you were already investing in CPA, we have switched you to this new model so you can benefit from its advantages.…
trivago now offers Net CPA on Consumption, a pure commissionable model where you pay only at the end of the stay, excluding cancellations and no-show…
Does it exclude cancellations and no-shows? What commissions are available? Which markets is it available in? What visibility will my hotel have at each commission level?... …
At Mirai, we have the technical requirements in place and are activating this new option for all clients that meet the participation requirements.…
trivago is offering independent hotels without active campaigns on the metasearch engine the opportunity to increase their visibility and direct revenue with these free ads…
With this guide you will be able to analyze which OTA visibility actions really bring you potential revenue in order to make more effective decisions.…
To define a healthy channel mix, we need a good understanding of how each channel works. This overview of the key terms in hotel distribution will help you determine the right dose of each channel you need to add to improve your distribution strategy…
Having an aggregate view of the source and medium for all your website sales allows you to understand much more about where the traffic to your website is coming from and helps you to pinpoint opportunities. From today, we will now provide accurate and reliable information on the source and medium for every booking in all…
BI, powerful filters, new charts and KPIs, choice of attribution models, and much more. Optimise your metasearch campaigns with all the information at your fingertips.…
