Following the DMA, is Google Hotels losing metasearch share? Are other metasearch players taking advantage of this? Has there been a change in the hotels from “direct” to “indirect”? Who are the winners here?...
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With the right strategy, discounts and packages will benefit the hotel, not all is about lowering prices. Well implemented offers, with all their elements, will attract new demand without harming the average price. The secret is present offers that look credible. Hotels with offers are more appealing; they act as a neon sign and make…
The traditional word of mouth among your customers has moved to the Internet with dramatic consequences: New websites keep appearing where users are able to rate and review the hotels they have stayed in. Whether the hoteliers like it or not, it’s not important, the impact on the sector is too great to be ignored…
One of the key factors to determine your pricing and sales strategy is how long in advance your clients book their room in your hotel. Do you rely too much on last minute bookings to fill your rooms? Were you ever forced to lower your prices? If so read on: we will help you to change that…
