Does technology determine your pricing strategy? We analyze how connectivity architecture (PDP vs. OBP) influences the control of your hotel revenue....
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Take a look at foursquare. Pretty cool. It is a location based social service when users can „check –in” to any sort of establishment like, restaurant, gym or hotel and tell about it to their network. This service is becoming more and popular every day and in already reached 5 million user according to TechCrunch. As…
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Adwords is popular in travel industry and intermediaries like Expedia invest nearly $6 million monthly (source: Adage) in Google Adwords campaigns – inverting the money they get from partners. Pay Per Click sponsored results bring more and more attention of indivual hotels as well but many questions and doubts arise: Will Adwords bring more reservations?…
When starting in Facebook, the main question for hotels is deciding what type of online presence they should choose for their business: A “page”, a “profile” or a “group”? The answer is clear, A PAGE has many advantages: A page and its content will be visible for all, without having to become a Facebook friend.…
