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The barriers Agentic AI must overcome to emerge as a hotel distribution channel

Agentic AI shows great promise, but is it ready to become a real channel for booking hotels? Privacy, payments, complexity and trust are key challenges it must overcome to become a viable distribution channel....

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Bad customer reviews on your hotel website

For a few months, two web sites have been offering the hotel own the service to integrate clients’ reviews in the official hotel website: TripAdvisor and HotelSearch. In both cases, they provide the hotel with a module that integrates into their website. The only technical operation they need to perform is only the initial integration.…

Expect the 2008 observing 2007

The demand From our privileged view point we can see what dates are the more sought after ones by thousands of visitors. Every time a visitor introduces some dates, his request is registered. After collating all these requests, we are able to know exactly how was the demand distributed for every destination throughout the year.…

Against price parity / 1

Clients do not mind to find different prices for the same hotel in different channels. Distributors and hoteliers have gladly accepted the rule of price parity, because both of them benefit from hiding their net prices from the clients.…