How do Google's changes affect the user? What have hotels lost? What does this mean for the hotel industry? What about Booking.com? Is it a gatekeeper? Who stands to gain?...
Find out moreIn this series of articles I have tried to destroy the myth of the parity of the final price as a positive strategy. I called into question the arguments defending it (1st part) and I have performed a detailed analysis adding essential elements that people usually tend to not take into account (2nd part) In…
Every sector and every profession creates its own jargon. In some cases this process is justified by the need of having to find a name for new concepts or concepts that do not exist yet, but in most cases, this jargon is unnecessary, dangerous and ends up creating confusion. This happens also in our market:…
For a few months, two web sites have been offering the hotel own the service to integrate clients’ reviews in the official hotel website: TripAdvisor and HotelSearch. In both cases, they provide the hotel with a module that integrates into their website. The only technical operation they need to perform is only the initial integration.…
A few months ago, in the first part of this article, I doubted that price parity could provide any value whatsoever to the final customer, as it is normally believed in the hotel business.…
The demand From our privileged view point we can see what dates are the more sought after ones by thousands of visitors. Every time a visitor introduces some dates, his request is registered. After collating all these requests, we are able to know exactly how was the demand distributed for every destination throughout the year.…
