The 6 building blocks of the AI-driven direct distribution ecosystem
How to turn AI into a real advantage for your hotel? Discover the 6 key pieces to building a coherent direct sales ecosystem connected to your business. ...
Find out more
How to turn AI into a real advantage for your hotel? Discover the 6 key pieces to building a coherent direct sales ecosystem connected to your business. ...
Find out moreEnglish Version | Version française El 6 de mayo Tripadvisor lanzó un anuncio oficial diciendo que alrededor de 12.000 hoteles de todo el mundo se había subscrito a su programa Perfil Plus, que les permite publicar la dirección de su web, su email y su número de teléfono en Tripadvisor. Cinco meses después del lanzamiento, París…
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In the first part I wrote about the inconvenience of receiving too many bookings for the hotel through Booking.com. Now, I’d like to talk about the 6 reasons why many hotel websites don’t get good results: 1: Investment in advertising Channels won’t grow without advertisement. Booking.com uses a big amount of the commissions it receives…
Selling too much? It sounds like a joke. There is never “too much”. Any reservation is welcome, and the more the merrier. I’d like to talk about an issue I have heard mentioned by several hotel managers, they’re worried about their excessive dependence on the high percentage of reservations that they get through Booking.com, while…
Every time a user request information regarding availability through Mirai-HotelSearch, the dates he’s introduced are recorded. These data means several millions requests and allow us to collate a very reliable demand calendar. Knowing what the historical demand has been is one of the key details that any hotelier must have to forecast for 2009 and…